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About the Role
We're hiring a Director of Performance Marketing & Growth to personally own paid acquisition performance for our flagship client, using AI and automation as the primary lever for scale. This is a hands-on role where you will be directly involved in accounts, data, and numbers, accountable for results and building a scalable playbook.
Responsibilities
- Own paid digital performance end-to-end, with primary focus on Google Search/PPC, across a significant and growing budget
- Drive core performance metrics — CPA, ROAS, acquisition cost, revenue — and own the outcomes, not just the reporting
- Scale paid acquisition volume while holding or improving unit economics
- Use AI and automation as your first additional resource before requesting additional headcount, agencies, or contractors
- Take accountability for SEO strategy and results in partnership with technical specialists
- Build the operating model and playbook that lets this performance system extend to new practice areas, acquired companies, and partner firms
- Work directly with leadership to translate one proven account into a repeatable, expandable platform
Requirements
- Roughly 6–12 years of total experience, ideally at the Senior Manager or Director level
- A track record of personally managing $3M+ per year in paid digital spend
- Hands-on ownership of Google Search/PPC — not just agency oversight
- Direct, personal accountability for CPA, ROAS, acquisition cost, revenue, or similar performance metrics in past roles
- Demonstrated ability to scale paid acquisition while maintaining or improving economics
- Real, applied experience using AI or automation to improve marketing performance
- Active, hands-on PPC work within the last 3 years
- A stable track record
- Background in high-spend, direct-response environments is a strong plus: personal injury/legal marketing, home services, insurance, consumer finance, marketplaces, or performance agencies
Skills
- Google Search/PPC
- AI
- Automation
- SEO strategy
Experience Level
- Senior Manager
- Director
About the Company
- Zinda Law Group is a nationally recognized personal injury law firm dedicated to helping people through some of the most difficult moments of their lives.
- Guided by our mission of ‘Justice for All. Life-Changing Results.’, we are committed to delivering exceptional service to our clients and building meaningful relationships throughout the legal community.
- We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally.
- Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys.
- From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team.
- At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others.
- Join us and experience a remarkable work environment at our law firm.
- Excellence Always
- Only the Best
- Failure is Not an Option
- We All Take Out the Trash
- Run the Firm Like a Business
Equal Opportunity
- Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.