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About the Role

Home Brands Group is seeking an experienced Marketing Director to lead brand strategy and top-of-funnel demand generation across both Re-Bath and Monarch Kitchens. This role owns the marketing engine from initial consumer awareness through lead generation, including national brand strategy, media investment, campaign execution, creative development, digital presence, and performance measurement. The Marketing Director will also lead the national advertising fund, ensuring franchisee marketing investment translates into measurable consumer demand and market-level growth. This is a highly visible leadership role for someone who enjoys building, modernizing, and scaling. You will help strengthen an established national franchise brand while simultaneously bringing a newer consumer brand to market.

Responsibilities

Define and maintain brand positioning, visual identity, tone of voice, and brand architecture for Re-Bath and Monarch Kitchens.
Ensure national and local consumer-facing creative remains consistent with brand standards.
Manage the national advertising fund, including media allocation, channel strategy, campaign investment, and performance reporting.
Own national consumer demand-generation campaigns across paid media, digital, social, broadcast, and other relevant channels.
Partner with Managed Services and local marketing teams to ensure franchise-level advertising aligns with national brand strategy.
Lead creative development and production, including agency relationships, vendor management, and the creative asset library.
Oversee rebath.com and the Monarch Kitchens consumer website, including content, UX, SEO, conversion strategy, and brand consistency.
Lead consumer research, competitive intelligence, and brand-health tracking to identify opportunities and guide marketing decisions.
Develop and execute the Monarch Kitchens brand-launch strategy and support franchise-development marketing efforts for both brands.
Manage the Franchise Advisory Council – National Marketing cadence and maintain transparent communication around marketing strategy, investment, and results.
Advise executive leadership on marketing performance, consumer trends, emerging technology, competitive shifts, and growth opportunities.
Deliver against annual and long-term strategic, marketing, and financial goals.
Lead, coach, and develop the Marketing Specialist and Marketing Coordinator.
Provide clear priorities, performance expectations, feedback, and development opportunities.
Manage agency and vendor partners to ensure quality, accountability, and alignment with company objectives.
Build a collaborative, performance-focused team environment centered on execution, innovation, and measurable growth.
Partner cross-functionally with executive leadership, sales, franchise operations, Managed Services, and other internal stakeholders.

Requirements

8+ years of experience in brand marketing, consumer marketing, demand generation, or a related discipline.
3+ years of experience leading and developing teams.
Demonstrated success driving consumer lead generation and measurable marketing growth.
Deep experience across paid media, digital marketing, creative production, and brand management.
Experience managing agencies, external vendors, and significant media budgets.
Proven ability to develop and execute multi-channel campaigns at a national level and across multiple local markets.
Strong analytical skills with the ability to interpret performance data and translate insights into action.
Strong understanding of marketing KPIs, including lead volume, cost per lead, conversion performance, media efficiency, and market-level results.
Exceptional written, verbal, presentation, and executive communication skills.
Experience working within a franchise, multi-location, retail, home services, or consumer services organization.
Experience launching or scaling a new consumer brand.
Experience managing franchise-funded national advertising programs.
Familiarity with franchise advisory councils, local-market marketing needs, or franchise-development marketing.
Experience overseeing consumer websites, SEO, conversion optimization, and digital customer acquisition.

Skills

Brand Marketing
Consumer Marketing
Demand Generation
Paid Media
Digital Marketing
Creative Production
Brand Management
Agency Management
Vendor Management
Multi-channel Campaign Execution
Analytical Skills
Marketing KPIs
Lead Volume
Cost Per Lead
Conversion Performance
Media Efficiency
Market-Level Results
Written Communication
Verbal Communication
Presentation Skills
Executive Communication
SEO
Conversion Optimization
Digital Customer Acquisition

Location

Corporate Office

Work Type

Full-Time
Monday to Friday
Standard Business Hours

Experience Level

8+ years of experience in brand marketing, consumer marketing, demand generation, or a related discipline
3+ years of experience leading and developing teams

Education Level

Bachelor’s degree in Marketing, Communications, Business, or a related field required

Salary/Compensations

$110K to $175K annually

Benefits

Medical, dental, and vision insurance.
401(k) with company benefits.
Paid time off and paid holidays.
Professional development and training opportunities.
Opportunities for career growth within Home Brands Group LLC and Re-Bath.

About the Company

Home Brands Group LLC is the parent company of Re-Bath, one of the nation's largest and most trusted bathroom remodeling brands. For over 40 years, Re-Bath has delivered innovative remodeling solutions backed by exceptional customer service, quality craftsmanship, and industry-leading products. Through nearly 100 franchise locations nationwide and strategic partnerships with The Home Depot and Lowe's, Re-Bath helps homeowners create bathrooms they love.
Joining our Corporate team means supporting the people, systems, and marketing strategies that help our franchise network thrive.