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About the Role
The Marketing Intern collaborates with the innovation team to plan, manage, and execute marketing innovation launches. Responsibilities may range from ownership of low to mid-range innovation projects to ownership of specific components or initiatives of larger innovations, closely partnering with the Senior Innovation Manager for effective execution.
Responsibilities
- Proactively manage and execute projects that contribute to both short and long term objectives, such as reformulations, packaging design/format changes and re-launches.
- Effectively lead cross-functional teams with strong project management to expedite throughout the commercialization process.
- Proactively monitor the achievement of volume and profitability targets of the innovation(s) by tracking competitive promotional activity, consumer and in-store promotion activity and issuing monthly reports of performance versus plan.
- Analysis of market, consumer, and financial data.
- Provide recommendations to maximize growth opportunities and/or neutralize threats by analyzing market trends, competitors, and retailer activity.
- Support the development of the Long Term Plan by providing data and analysis.
- Responsible for tracking and managing marketing spend within budget.
- Cultivate strong working relationships with both internal (sales, R&D, operations etc.) and external (agency, research house, packaging designs/suppliers, etc.) partners to support effective communication and collaboration.
- Provide valuable insight and feedback to stakeholders as required.
- Collaborate with Sales functions to develop and validate in-store executions aligned with business growth targets.
- Continuously monitor and assess results versus target and implement action plans as required.
Requirements
- CPG experience is preferred.
- In pursuit of a post secondary education in marketing or a related discipline.
- Pro-actively anticipate problems.
- Analytical skills with reporting accuracy.
- Solid understanding of marketing and business fundamentals.
- Ability to successfully execute multiple projects.
- Strong initiative and the ability to influence without authority.
- Ability to work independently and function as a strong team player.
- French speaking is an asset.
Skills
- Marketing
- Project Management
- Analysis
- Business Fundamentals
- Communication
- Collaboration
Location
- Canada
Work Type
- Hybrid
- Contract
Experience Level
- Student
- Intern
Education Level
- Post-secondary education in marketing or a related discipline
Salary/Compensations
- $21 - $22.5 per hour
Benefits
- 8% vacation pay
- Health & Dental Benefits starting day 1
- Learning and Development opportunities
- Potential for future full time permanent opportunities
About the Company
- Canada's #1 branded dairy company.
- Consistently recognized as one of the country’s top employers by Forbes.
- Part of Lactalis Group, the world’s leading dairy company.
- Focused on innovation and quality.
- Committed to cultivating talent and providing enriching opportunities for future leaders through the student program.
- Encourages curiosity, creativity, professional development, and personal growth.
- Invested in long-term success and equipping students with skills and experiences.
- Committed to ESG (Environmental, Social, and Governance) roadmap driving sustainability.
- Aims to positively impact communities and the planet.
- Values employees as catalysts for positive change.
- Dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves.
- Committed to crafting an environment that genuinely welcomes all.
- Promise extends to accessible processes and spaces.
Equal Opportunity
- If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.