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About the Role
Nexperia is seeking a technically strong Product Marketing Engineer to drive the go-to-market strategy for new Power Management products, including Power switches, ideal diodes, PMICs, and DC-DC converters. This hands-on role involves creating technical sales collateral, managing digital marketing programs, maintaining an internal sales portal, and gathering market intelligence to shape future product development. The position collaborates with Product Management, Applications, Systems Engineering, Regional Marketing, and Global Sales, reporting to the Power MAG organization.
Responsibilities
- Own the creation of technical sales collateral for Power Management NPIs, including GTM files, product briefs, selection guides, competitive comparison tables, application notes, pitch decks, and design-in guides.
- Build the technical narrative for each new device, highlighting target applications, differentiation, key performance parameters, and reasons for adoption.
- Develop and maintain cross-selling and pin-to-pin replacement materials mapping Nexperia devices against competitive parts.
- Partner with Applications and Systems Engineering to convert technical data into field-ready sales tools.
- Drive launch readiness for each NPI, ensuring collateral, pricing guidance, samples, and field training are complete at release.
- Plan, produce, and deliver technical webinars and live training sessions for global sales, distribution partners, and customers.
- Generate digital sales content, including product and application videos, animated explainers, online demos, and social/web content, and manage its publication.
- Own the Power Management product content on nexperia.com, including page structure, parametric accuracy, application landing pages, and search discoverability.
- Track engagement and lead-generation metrics on digital content to prioritize future production.
- Own and maintain the internal sales portal for Power Management as the single source of truth for the field.
- Keep NPI status, product roadmaps, positioning material, pricing guidance, sales videos, and collateral current and version-controlled within the internal portal.
- Establish a release cadence and content governance for timely material refreshment.
- Drive adoption of the internal portal with Regional Marketing and Global Sales, and act on field feedback.
- Engage with sales teams, distributors, and customers to understand market dynamics, competitive landscape, and customer needs.
- Collect, structure, and maintain competitive intelligence on Power Management devices, including parametric benchmarking, packaging, pricing, and roadmap information.
- Provide actionable input on portfolio gaps and customer needs to influence product development.
- Feed customer and competitive insights into product definition, business cases, and roadmap reviews.
- Support design-in and design-win conversion by collaborating with Regional Marketing Managers on target accounts.
- Work closely with Product Managers, Applications Engineers, Systems Engineering, and Regional Marketing across global sites.
- Contribute to portfolio positioning, pricing strategy, and demand generation planning for the Power Management portfolio.
- Represent Power Management products at trade shows, customer technical reviews, and industry events.
Requirements
- 5+ years of relevant experience as a technical marketing engineer, technical marketing manager, or application engineer in the semiconductor industry.
- Demonstrated hands-on experience with power management ICs such as eFuses, load switches, ideal diodes, PMICs, or DC-DC converters.
- Proven track record of authoring technical sales collateral used by the field, including selection guides, competitive benchmarks, application notes, and launch material.
- Experience delivering technical webinars and live customer or sales training confidently to an engineering audience.
- Practical fluency in digital content creation, including video, web content management, and design-portal publishing, with comfort using associated tools.
- Ability to read datasheets, interpret technical data, and develop a differentiated positioning argument independently.
- Strong written and verbal communication skills in English, capable of holding technical and commercial conversations.
- Self-directed and organized with the discipline to maintain a content library in a fast-paced NPI environment.
- Willingness to travel domestically and internationally as needed.
Skills
- Power Management ICs
- Technical Sales Collateral Authoring
- Technical Webinars and Training Delivery
- Digital Content Creation
- Web Content Management
- Design-Portal Publishing
- Datasheet Interpretation
- Competitive Analysis
- Cross-functional Collaboration
- Product Positioning
- Pricing Strategy
- Demand Generation Planning
- Market Intelligence Gathering
Location
- Dallas, TX
Work Type
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's degree in Electrical Engineering or Computer Engineering
- Master's degree preferred
About the Company
- TeamNexperia is a global network of colleagues who support and challenge each other to grow. We work together efficiently with energy, passion, encouragement, and collaboration. We listen to each other and work with customers, partners, and local communities to meet increasing expectations and push boundaries. We pride ourselves on going the extra mile to achieve world-class results.
Equal Opportunity
- Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment.
- As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.
- In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.