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About the Role
The Senior Video Lead will advance PMG's One Video strategy, fostering alignment across teams, strengthening marketplace relationships, and presenting a unified voice across the video ecosystem. This role operates at the intersection of marketplace strategy, video investment, client planning, and organizational collaboration.
Responsibilities
- Lead local video and audio planning, investment stewardship, and execution across local linear TV, local radio/audio, sponsorships, live sports, and emerging local media opportunities.
- Manage multi-market campaigns from approved plans through placement, monitoring, final buy review, posting, billing reconciliation, discrepancy resolution, reporting, and cost analysis.
- Develop market-level investment recommendations considering audience needs, local inventory, pricing, timing, marketplace dynamics, reach, efficiency, and expected business outcomes.
- Coordinate with account, strategy, analytics, operations, and local-market teams to ensure clear timelines, deliverables, workflow expectations, and communication.
- Build and maintain productive relationships with local media partners for strong execution, market intelligence, pricing efficiency, inventory access, and value-added opportunities.
- Support local sports and sponsorship initiatives, including planning, negotiation, trafficking coordination, delivery tracking, makegoods, discrepancy resolution, and post-buy evaluation.
- Serve as a subject matter expert for Mediaocean local buying workflows and related Prisma enhancements, assisting the team with new functionality adoption and issue resolution.
- Provide guidance, training, and best-practice support to team members on local buying systems, workflow standards, QA routines, and campaign execution expectations.
- Utilize delivery, posting, pacing, marketplace, and performance signals to identify optimization opportunities, surface risks, and recommend clear next steps.
- Contribute to forecasting, budget tracking, reporting requests, and operational planning for local video and audio campaigns.
- Identify emerging local media trends, partner opportunities, sports/sponsorship packages, and workflow improvements to enhance planning and execution.
- Lead with PMG values: do the right thing, be inclusive, stay agile, embrace challenges, and continually change work for the better.
- Responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities.
Requirements
- 8+ years of experience in local video, audio, media investment, planning, buying, or campaign operations.
- Bachelor’s degree or equivalent work experience.
- Deep hands-on experience managing local TV, radio/audio, or convergent video/audio campaigns across multiple markets.
- Strong understanding of local audience dynamics, inventory types, pricing, partner relationships, sponsorship opportunities, market differences, and execution tradeoffs.
- Current experience with Mediaocean local buying workflows.
- Familiarity with Prisma enhancements, Nielsen or other local audience/viewership tools, and standard reporting or post-buy processes.
- Proven ability to manage campaign execution details, including placements, pacing, makegoods, posting, billing, discrepancies, reconciliations, reporting, and cost analysis.
- Strong negotiation and marketplace judgment, with the ability to evaluate local media opportunities, secure value, and maintain productive partner relationships.
- Comfort turning data, delivery signals, and marketplace intelligence into clear recommendations for optimization and future planning.
- Experience improving workflows, documenting best practices, training others, and helping teams adopt tools or process changes consistently.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
Skills
- Local video planning
- Local audio planning
- Investment stewardship
- Campaign execution
- Multi-market campaign management
- Media partner relationship management
- Sports and sponsorship initiatives
- Mediaocean local buying workflows
- Prisma enhancements
- Nielsen or other local audience/viewership tools
- Reporting
- Cost analysis
- Negotiation
- Marketplace judgment
- Workflow improvement
- Best practice documentation
- Team training
- Tool adoption
- Process change management
- Curiosity
- Adaptability
- Client success focus
- Customer focus
- People leadership
- Collaboration
- Innovation
- Professional growth
- Relationship building
Location
- Local
Work Type
- Full-time
Experience Level
- 8+ years of experience
Education Level
- Bachelor’s degree or equivalent work experience
Benefits
- Professional Development programs
- Mentorship opportunities
- Career advancement support
- Generous paid time off
- Holiday allowances
- Paid parental leave
- Retirement or pension programs
- Contribution matching
- Fertility benefits
- Healthcare coverage and support
- Pet insurance
- 100% company-funded Lifestyle Spending Accounts
- Commuter benefits
- Annual bonus
- 8 give-back hours for volunteering
- AI Enterprise accounts
- Weekly AI training sessions
About the Company
- PMG is a global independent platform company engineered for impact, integrating business strategy, media, creative, and data within a single operating model powered by its proprietary operating system, Alli.
- With over 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.
- PMG's work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year.
- PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
- PMG is dedicated to working hard to serve its employees and clients, delivering value, results, and innovation through grit and agility.
- PMG believes in taking care of themselves and each other to continuously improve in every way.
Equal Opportunity
- PMG is committed to creating a more diverse and inclusive culture and is a proud equal opportunity employer.
- PMG believes that diverse perspectives lead to positive change.
- PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.