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About the Role
We are seeking a Director, Influencer Marketing to lead innovative campaigns that connect brands with culture across politics, sports, fashion, wellness, tech, and more. You will oversee influencer casting, negotiation, campaign strategy, and reporting, ensuring authentic partnerships that drive measurable impact. This role involves collaborating with PR and integrated teams to shape storytelling that bridges online engagement with real-world action, leveraging deep knowledge of platforms, advocacy strategies, and trends.
Responsibilities
- Ideate, build, and execute multi-faceted influencer campaigns across various industries.
- Develop client-facing strategies and social media reports on campaign and influencer performance.
- Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging.
- Connect online and offline efforts, leveraging digital campaigns to drive real-world action.
- Oversee influencer casting, negotiation, contracting, and content management.
- Stay ahead of emerging platforms, technologies, influencers, and trends.
- Foster positive relationships between clients, influencers, and consumers.
- Build and maintain strong influencer partnerships to create authentic, engaging branded content.
- Support new business development by fielding calls, drafting scopes of work, and contributing to proposals.
- Act as agency liaison with major social platforms, digital influencers, and partner agencies.
Requirements
- 5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success.
- Demonstrated ability to think through communication strategies and deliver tangible results.
- Understanding of the current social/digital and activation landscape, and unique advocacy strategies across platforms.
- Deep knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today.
- Expertise in both organic and paid advocacy strategies.
- Ability to be detail-oriented, manage multiple clients and meet deadlines while keeping the bigger picture in mind.
- Experience with daily management of junior level staff members and management up to senior executive.
- Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere.
- Proactive problem-solver yet able to elevate concerns when necessary.
- Comfortable working across industries with an ability to connect the dots between their similarities.
- Desire to constantly innovate and test new things.
Skills
- Influencer marketing
- Social media
- Public Relations (PR)
- Campaign strategy
- Campaign reporting
- Influencer casting
- Influencer negotiation
- Content management
- Client service
- Relationship management
- Emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat)
- Communication strategies
- Social/digital landscape
- Advocacy strategies
- Organic advocacy
- Paid advocacy
- Team management
- Problem-solving
- Innovation
Location
- New York, N.Y.
- Washington, D.C.
Work Type
- Hybrid
Experience Level
- Director
Salary/Compensations
- $110,000-$130,000
About the Company
- Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world.
- Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence.
- The company offers programs that span from the highest level strategic business counsel through to tactical execution.
- Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more.
- Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
- It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.
- Orchestra is the first communications company built for today’s media landscape.
- Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
- It also launched Brightmode, a talent acquisition firm for communication professionals.
Equal Opportunity
- People of all backgrounds and abilities are strongly encouraged to apply.
- Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
- Opportunities for advancement exist, and we are committed to helping all staff develop and grow.