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About the Role
Atlassian is building narrative authority in AI, and this role is central to shaping how the market understands AI for teams. You will translate product and AI insights into distinctive executive social content, partnering with social media, product marketing, communications, and senior executives.
Responsibilities
- Develop and execute social content that is credible, timely, and engaging.
- Shape executive social voice by partnering with product comms, product marketing, and senior executives.
- Monitor the AI community's discussions and identify engagement opportunities.
- Translate complex AI and product concepts into resonant social posts and threads.
- Establish social media rhythms and content plans for rapid response.
- Advise on when and how the company should participate in public conversations.
- Partner with Product Marketing, Brand, Communications, and Executive Operations.
- Track social performance and use data to refine the content strategy.
Requirements
- Deep credibility in AI, with the ability to engage authentically with the AI ecosystem.
- Experience writing executive social content for or with a senior leader.
- Ability to speak authentically to engineers, researchers, and founders.
- Strong instinct for current AI community discussions and their significance.
- Ability to write and produce social media content with clarity, authority, and voice.
- Comfort navigating technical, strategic, and cultural conversations.
- Judgment on when and how a company should join public conversations.
- Platform-native understanding of content performance on X, LinkedIn, and technical communities.
- Confidence in partnering with senior cross-functional leaders to maintain momentum.
- Ability to move from signal to published post within hours.
Skills
- AI fluency
- Executive social media strategy
- Content creation
- Cross-functional collaboration
- Data analysis
- Communication
- Social media platform expertise (X, LinkedIn)
Location
- Global (legal entity required)
Work Type
- Office, remote, or hybrid
Salary/Compensations
- Zone A: $137,700 - $179,775
- Zone B: $123,930 - $161,798
- Zone C: $114,291 - $149,213
Benefits
- Health and wellbeing resources
- Paid volunteer days
About the Company
- Atlassian's mission is to unleash the potential of every team through software products designed for all types of work.
- We believe unique contributions from all employees create our success.
Equal Opportunity
- We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
- All information will be kept confidential according to EEO guidelines.
- We provide accommodations or adjustments at any stage of the recruitment process.
- Identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.