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About the Role
The Association Marketing Team is seeking a Marketing Manager to identify marketplace trends and opportunities, leverage data analytics for insights, and execute marketing plans that align with business objectives. This role focuses on D2C marketing, emphasizing personalized strategies across direct mail, email, and digital channels, and translating insights into high-performing campaigns.
Responsibilities
- Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities.
- Use research and data insights to shape strategy and plans that support business objectives.
- Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets.
- Serve as a liaison with external partners to align integrated acquisition and retention growth plans.
- Support the advancement of our data-driven marketing approach by identifying opportunities for channel optimization and buyer segmentation.
- Develop marketing plans that align with business goals and drive future business growth.
- Create comprehensive marketing briefs with clear objectives, strategic direction, and KPIs.
- Partner with creative and production teams to develop compelling approaches.
- Review materials for accuracy and strategic alignment.
- Assess performance results to present insights to internal and external partners.
Requirements
- Bachelor’s degree preferred.
- 5-10 years developing B2C/direct marketing strategies across highly personalized direct mail, email, and digital channels.
- Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans.
- Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget.
- Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead joint strategies or working sessions.
- Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage to measurable KPIs.
- Exceptional verbal and written communication skills.
- Ability to build and maintain strong internal and external partnerships.
- Strong organizational and time-management skills.
Skills
- D2C marketing
- Direct mail
- Email marketing
- Digital marketing
- Data analytics
- Marketing plan development
- Test-and-learn optimization
- KPI management
- Creative brief writing
- Stakeholder management
- Analytics tools
- Reporting platforms
- CRM-enabled journeys
- CX and journey mapping
- Association/Affinity marketplace knowledge
Location
- Applicable locations
Work Type
- Full-time
Experience Level
- 5-10 years
Education Level
- Bachelor's degree preferred
Salary/Compensations
- $114,500.00 - $188,900.00
Benefits
- Yearly bonus potential
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Paid Time Off (PTO)
- Leave of absences (parental, military)
- 401(k) plan with company match (up to 4%)
- Company-funded pension plan
- Wellness Programs ($1,600 annual reimbursement)
- Work/Life Resources
- Education Benefit
- Employee Stock Purchase Plan
About the Company
- Prudential Financial, Inc. of the United States is not affiliated with Prudential plc which is headquartered in the United Kingdom.
Equal Opportunity
- Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
- If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.
- If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.