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About the Role
Traeger is seeking an experienced Senior Product Manager to own digital product strategy and roadmap across the Traeger App (iOS, Android, Watch) and Traeger.com. This role is central to our growth strategy, aiming to increase engagement, cook frequency, loyalty, and lifetime value (LTV) through the app, while enhancing brand storytelling and product education on Traeger.com.
Responsibilities
- Contribute to and evangelize the digital product vision, strategy, and roadmaps with a focus on balancing consumer needs, technical execution, and business goals.
- Own a roadmap for Mobile Apps focused on engagement, retention, cook frequency, and lifetime value.
- Define and execute a product vision for Traeger.com that tells the brand story, clarifies the offering, and removes purchase friction.
- Partner with Product, Engineering, Design, Consumer Insights, Marketing, and Customer Experience to deliver strategy from concept to launch.
- Design and execute research with customers, retailers, and ambassadors to validate roadmap bets.
- Stay current with industry, product, and market trends to identify potential ideas and disruptors.
- Utilize app and web analytics to prioritize and defend the roadmap.
- Ensure high-quality deployments through user acceptance testing and managing feedback loops with Beta App communities.
- Represent App and Web strategy to stakeholders, translating consumer needs, technical trade-offs, and business priorities.
- Use AI tools to accelerate research synthesis, spec writing, and data analysis, and differentiate product experience with AI.
Requirements
- 6+ years of product management experience, including ownership of a consumer-facing mobile app and/or e-commerce or brand website roadmap.
- A track record of driving measurable engagement, retention, or lifetime value (LTV) outcomes.
- Experience managing a multi-platform roadmap (iOS, Android, and Web) with competing priorities.
- Working knowledge of connected/IoT hardware products with Cloud and Firmware integration is a strong plus.
- Passion and empathy for understanding user needs and improving user experience.
- A keen eye for design and a strong point of view on digital product and user experience.
- Strong analytical skillset; comfortable turning engagement and funnel data into prioritization decisions.
- Practical fluency with AI tools (e.g., Copilot, Claude, etc.) to accelerate PM workflows, plus working knowledge of AI/ML capabilities and limitations sufficient to scope AI-powered features with Engineering and Data Science.
- Excellent stakeholder management and executive communication skills.
- Entrepreneurial, ownership-driven, and able to thrive in a fast-paced, evolving environment.
Skills
- Product Management
- Digital Product Strategy
- Roadmap Ownership
- Mobile App Development (iOS, Android, Watch)
- Web Development (Traeger.com)
- Consumer Engagement
- Customer Retention
- Lifetime Value (LTV) Optimization
- Brand Storytelling
- Product Education
- Cross-functional Collaboration
- Agile Delivery
- User Research (Quantitative & Qualitative)
- Market Analysis
- Data Analysis
- Analytics (App & Web)
- User Acceptance Testing (UAT)
- Stakeholder Management
- Executive Communication
- AI Tools Proficiency
- AI/ML Capabilities Understanding
- IoT Hardware Integration (Plus)
- Cloud Integration (Plus)
- Firmware Integration (Plus)
Location
- Salt Lake City
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Full medical/dental/vision package
- 401k
- Tuition reimbursement
- Individual professional development programs & initiatives
- Great discounts on all things Traeger
About the Company
- Traeger invented the wood pellet grill over 30 years ago and is dedicated to bringing people together to create a more flavorful world.
- The company is the most disruptive force in outdoor cooking.
- Culture of risk-taking, innovation, & quality.
Equal Opportunity
- Traeger may use AI tools for resume-screening purposes.