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About the Role
As a Senior Brand Designer, you will shape how Credit Genie and an exciting, unannounced new product line are expressed across external touchpoints. You will play a pivotal role in contributing to, evolving, and influencing our core visual identities and design systems while getting in on the ground floor to help build, launch, and market a brand-new product. We are looking for a strong team player who thrives in a highly collaborative environment. Partnering closely with Product Marketing, Lifecycle, Integrated Marketing, and Growth leads, you will translate our products into high-craft campaigns, web properties, and acquisition channels. In this role, you will operate as an autonomous senior individual contributor—leading end-to-end creative workstreams, running structured experiments, and building scalable production systems to power fast-moving growth initiatives across our portfolio.
Responsibilities
- Actively contribute to, influence, and evolve our visual frameworks and brand design systems.
- Shape the long-term visual direction for Credit Genie and our new initiatives.
- Help define, build, and market the visual identity for a net-new product, driving GTM creative strategy to introduce a brand-new experience to the market.
- Drive creative execution from concept through launch for major product releases, multi-channel campaigns, paid performance ads, and brand initiatives—partnering with internal stakeholders and agency partners to scale output.
- Design end-to-end CRM and growth assets (email, push, in-app messaging, social, and display) across Credit Genie and our upcoming product lines.
- Partner with channel owners (Paid, Social, Lifecycle) on structured A/B testing for creative and messaging, using performance insights to continuously refine visual craft and conversion.
- Construct reusable campaign kits, modular design templates, and workflow systems to accelerate production speed without sacrificing brand quality.
- Explore AI-assisted design tools to speed up conceptualizing and variation.
- Design, test, and optimize high-converting landing pages, marketing web properties, and acquisition funnels.
- Maintain and expand distinct visual frameworks for Credit Genie and our upcoming product, ensuring cohesive yet differentiated identities as marketing scales.
- Partner with the broader Brand and Product designers on core app surfaces and design system maintenance, ensuring brand continuity from marketing touch points into the product.
Requirements
- 6-8 years of brand design experience, with a portfolio demonstrating independent ownership of a lifecycle, social, or campaign program, as well as contributions to core visual identities and design systems.
- Exceptional collaboration skills and a "strong team player" mindset, comfortable building trust and working seamlessly with senior stakeholders across marketing, product, and design.
- Hands-on experience or strong enthusiasm for helping build, launch, and market a new brand or product from scratch.
- Proven ability to translate a strategic goal into a shipped, cohesive creative system across channels.
- Experience collaborating with channel owners (Paid, Social, Lifecycle) on creative A/B testing and using performance data to continuously iterate and refine visual assets.
- Proficiency in Figma and Adobe Creative Suite; motion/video experience a plus.
- Experience in fintech preferred.
- Bonus: experience building reusable creative systems or templates for recurring campaign needs.
Skills
- Figma
- Adobe Creative Suite
- Motion design
- Video design
- Fintech
Work Type
- Onsite
Experience Level
- Senior
Benefits
- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Up to $100 per month in fitness reimbursement or a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting.
- Meal program available for both lunch and dinner.
- Pre-tax benefits, including a $1,000 HSA match.
- Life and accidental insurance.
- Flexible PTO.
- Bonus program.
- Equity programs.
- Short & long term disability insurance.
About the Company
- Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future.
- We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit.
- Our goal is to empower every customer to achieve long-term financial stability.
- Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017).
- Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.
Equal Opportunity
- Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences.
- We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work.
- If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.