Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this VP, Digital Growth and Product Marketing role.
Rezi rewrites your resume against Fox Corporation's job description. Free.
Tailor your resume to this VP, Digital Growth and Product Marketing role.
Rezi rewrites your resume against Fox Corporation's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the VP, Digital Growth and Product Marketing posting at Fox Corporation — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the VP, Digital Growth and Product Marketing posting at Fox Corporation — free, in seconds.
About the Role
The VP, Digital Growth and Product Marketing is responsible for identifying and driving digital revenue initiatives, with a major focus on casual game development. This includes audience growth and user retention across owned and operated platforms to achieve revenue goals for the digital business. The role leads monetization of new efforts, oversees incubation and testing of new digital lines of business, and directs go-to-market and product marketing strategies for new digital features and content experiences.
Responsibilities
- Lead revenue growth, development and rollout of the casual gaming effort for Fox News Media.
- Lead the testing, and scaling of other new digital lines of business, including premium subscription tiers and novel ad-based models.
- Identify and implement platform monetization opportunities across the website, mobile apps, and CTV applications to maximize ARPU.
- Monitor competitive landscape and digital product trends to pilot cutting-edge audience growth and revenue initiatives.
- Own the end-to-end strategic promotion, user acquisition, and rollout of Fox News Games.
- Develop and execute comprehensive GTM strategies for major new product features, specifically including Vertical Video experiences and "For You" personalization algorithms.
- Partner with product teams to translate technical capabilities into compelling consumer-facing value propositions that drive active feature adoption.
- Aid the scale a robust digital commerce strategy to drive revenue through various commerce initiatives (affiliate, direct sales, partnership) with affiliate commerce team and eCommerce marketing.
- Partner with Ad Sales and commercial teams to integrate sponsored and advertiser-driven experiences into new digital products and games.
- Collaborate with business development to evaluate external technology partners and platforms to accelerate commerce capabilities.
- Oversee data-driven audience segmentation and personalized messaging strategies across email, push notifications, and in-app messaging.
- Work closely with data and audience teams to reduce churn and build sustainable, long-term user retention funnels.
Requirements
- Progressive experience in product marketing, digital growth, or lifecycle marketing at a major media network or high-scale digital product company.
- Experience with casual gaming development and management including ownership of revenue and/or P&L experience.
- Experience running ad-monetized programs for features, services or games.
- Deep understanding of digital media publishing, video-on-demand, CTV applications, and modern content consumption behaviors.
- Proven track record of successfully launching complex digital product features (such as algorithmic personalization engines or video formats) to millions of active users.
- Advanced knowledge of modern marketing automation platforms, Customer Data Platforms (CDPs), and CRM orchestration tools.
- Strong background in balancing user experience with aggressive monetization goals, including digital commerce, affiliate revenue, and hybrid subscription/ad models.
- Expert capability in using quantitative insights, cohort analysis, and A/B testing methodologies to guide strategic growth decisions.
Experience Level
- Progressive experience
Salary/Compensations
- $206,000.00-250,000.00 annually
Benefits
- Annual discretionary bonus
- Medical/dental/vision
- Insurance
- 401(k) plan
- Paid time off
- Other benefits in accordance with applicable plan documents
- Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement
About the Company
- FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather.
- FNC has been the number one network in all of cable and the most watched television news channel for 20 consecutive years.
- FBN currently ranks among the top business channels on cable.
- Owned by FOX Corporation, FOX News Media reaches 200 million people each month.
Equal Opportunity
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
- We will consider for employment qualified applicants with criminal histories consistent with applicable law.