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About the Role

This role is the dedicated product marketing owner for AV's Layered Defense/C-UAS portfolio, a consequential product line in defense technology. You will own positioning, messaging, launch execution, and sales enablement end to end, reporting directly to the VP of Marketing & Communications. This is a senior individual contributor role with executive visibility, bringing software-industry product marketing discipline to a defense technology franchise.

Responsibilities

Build deep, trusted relationships with Business Unit leadership, program managers, capture leads, and engineering.
Partner with product managers as their marketing counterpart on roadmap milestones, launch readiness, claims substantiation, and customer evidence / operational proof.
Embed in the business unit's operational cadence: program reviews, capture gate reviews, and planning rhythms.
Own the positioning architecture for the Layered Defense/C-UAS portfolio, backed by operational evidence.
Own the brand positioning and messaging architecture for the Layered Defense/C-UAS, backed by operational evidence.
Own the consolidation of voice of customer inputs to feed structured customer and operator insight back into MarCom, Product and BD strategy.
Maintain all Buyer and User Persona profiles.
Translate mission outcomes into customer-facing narratives for external audiences.
Ensure product-level positioning plugs cleanly into AV's corporate narrative architecture.
Deliver export-aware localized positioning for priority allied regions, within ITAR and export-control boundaries.
Run AV’s tiered product launch framework with full launch plans and bill of materials, executed cross-functionally.
Serve as the single accountable owner for product launch content and claims accuracy.
Support ongoing marketing campaigns build on AV’s integrated campaign model.
Build and maintain the enablement stack: battlecards, Operational proof library, and demo and trade-show messaging.
Support marketing's pipeline contribution to AV's international growth targets.
Own the competitive picture for the loitering munitions category: capability, production capacity, pricing posture, and acquisition traction of rivals.
Feed structured customer and battlefield-user insight back into MarCom, Product and BD strategy.

Requirements

12-15 years total civilian work experience
8+ years in product marketing with meaningful time in both enterprise software or hardware-software product marketing and defense, aerospace, or dual-use technology.
Demonstrated ownership of a product line or portfolio at $100M+ revenue scale.
Fluency in DoD acquisition dynamics: program of record lifecycles, POM cycles, primes vs. non-traditional entrants, FMS/DCS mechanics.
Demonstrable positioning craft: you can show a positioning document, launch plan, campaign plan, and enablement asset you built that moved a measurable number.
Ability to operate within export control, classification, and public-release constraints without diluting message strength.
Self-directed operator: you run a portfolio with executive-level accountability and minimal day-to-day direction.
Proven ability to earn the trust of technical and program stakeholders and operate inside a business unit's rhythm, functioning as a partner to the business rather than a service function to it.
In-office 4-5 days per week.
Commutable distance from AV’s San Diego or Albuquerque campus.
Direct experience marketing passive RF detection, multi-sensor systems, directed energy, or kinetic interceptors.
Prior military service or program office exposure.
Active or recent Secret clearance, or ability to obtain one.
Experience competing in the modern defense technology landscape against established primes and emerging entrants.
Ability to work in an office environment.
Required to sit and stand for long periods; talk, hear, and use hands and fingers to operate a computer and telephone keyboard.

Skills

Product Marketing
Positioning
Messaging
Launch Execution
Sales Enablement
Software-Industry Product Marketing Discipline
Defense Technology
Program Offices
Primes
Allied Governments
Operational Evidence
Launch Operations
Repeatable Framework
Capture Outcomes
Business Unit Partnership
Roadmap Milestones
Launch Readiness
Claims Substantiation
Customer Evidence
Operational Proof
Program Reviews
Capture Gate Reviews
Planning Rhythms
Positioning Architecture
Differentiated Claims
Capability Adjectives
Brand Positioning
Voice of Customer
Customer Insight
Operator Insight
MarCom Strategy
Product Strategy
BD Strategy
Buyer Persona Profiles
User Persona Profiles
Messaging Architecture
Mission Outcomes
Effects Delivered
Cost-Per-Effect
Sustainment
Interoperability
Customer-Facing Narratives
External Audiences
Corporate Narrative Architecture
Export-Aware Localized Positioning
Allied Regions
ITAR
Export-Control Boundaries
Product Launch
Integrated Campaign Execution
Tiered Product Launch Framework
Launch Plans
Bill of Materials
Creative Teams
Technical Communications Teams
Events Teams
Content Accuracy
Marketing Campaigns
Integrated Campaign Model
Sales Enablement Stack
Battlecards
Operational Proof Library
Demo Messaging
Trade-Show Messaging
International Growth
Pipeline Contribution
International Growth Targets
Competitive Intelligence
Loitering Munitions Category
Rival Capability
Rival Production Capacity
Rival Pricing Posture
Rival Acquisition Traction
Battlefield-User Insight
DoD Acquisition Dynamics
Program of Record Lifecycles
POM Cycles
FMS/DCS Mechanics
Positioning Craft
Launch Plan
Campaign Plan
Enablement Asset
Export Control Constraints
Classification Constraints
Public-Release Constraints
Self-Directed Operator
Executive-Level Accountability
Technical Stakeholders
Program Stakeholders
Business Unit Rhythm
Passive RF Detection Marketing
Multi-Sensor Systems Marketing
Directed Energy Marketing
Kinetic Interceptors Marketing
Military Service
Program Office Exposure
Secret Clearance
Defense Technology Landscape Competition
Established Primes Competition
Emerging Entrants Competition
First 90 Days Performance
BU Program Review Cadence
BU Capture Review Cadence
Marketing Counterpart Recognition
Positioning Architecture Approval
Sales Collateral Refresh
Capture Collateral Refresh
Product Launch Execution
Competitive Battlecard Maintenance
Quarterly Refresh
Integrated Campaign Model Support
Localized Positioning Delivery
Single-Accountable-Owner Model
Explicit Decision Rights
Messaging Autonomy
Claims Autonomy
Enablement Priorities
Launch Sequencing
Competitive Response Content
Portfolio-Level Positioning Changes
Budget Impact Management
Corporate Narrative Management
Public-Release Risk Management
VP Escalation
Head of Product Marketing Partnership
Shared PMM Standards
Cross-Portfolio Consistency

Location

San Diego
Albuquerque

Work Type

Regular
In-office 4-5 days per week

Experience Level

Senior individual contributor
12-15 years total civilian work experience
8+ years in product marketing
Demonstrated ownership of a product line or portfolio at $100M+ revenue scale

Salary/Compensations

$126,500 - $192,750

Benefits

Medical
Dental
Vision
401K with company matching
9/80 work schedule
Paid holiday shutdown

About the Company

AV's Layered Defense/C-UAS portfolio is a consequential product line in defense technology, with combat-proven systems fielded by the U.S. and allied forces.
AV isn’t for everyone. We hire the curious, the relentless, the mission-obsessed. The best of the best.
We don’t just build defense technology—we redefine what’s possible. As the premier autonomous systems company in the U.S., AV delivers breakthrough capabilities across air, land, sea, space, and cyber.
From AI-powered drones and loitering munitions to integrated autonomy and space resilience, our technologies shape the future of warfare and protect those who serve.
Founded by legendary innovator Dr. Paul MacCready, AV has spent over 50 years pushing the boundaries of what unmanned systems can do.
Our heritage includes seven platforms in the Smithsonian—but we’re not building history, we’re building what’s next.
If you're ready to build technology that matters—with speed, scale, and purpose—there’s no better place to do it than AV.

Equal Opportunity

We are proud to be an EEO/AA Equal Opportunity Employer, including disability/veterans.
AeroVironment, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants.
Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, protected veteran status, genetic data, sexual orientation, gender identity or other legally protected status.