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About the Role
We are seeking a strategic, data-driven Paid Media Manager to own paid media strategy end-to-end for B2B clients, leading campaign execution, optimization, and performance storytelling across platforms. The ideal candidate is excited about leveraging AI to reshape paid media workflows and performance, acting as both a strategist and an operator.
Responsibilities
- Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
- Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
- Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
- Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
- Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
- Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
- Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
- Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
- Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
- Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
- Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
- Contribute to a culture of testing, learning, and continuous improvement across the paid media team.
Requirements
- Deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
- Agency experience working with B2B clients and understanding the nuances of longer sales cycles and lead quality.
- Confident owning paid media strategy end-to-end across multiple client accounts.
- Skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
- Highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
- Able to manage several clients at once and navigate shifting priorities with strong organization.
- Clear communicator who can translate performance into insights and recommendations that clients understand and trust.
- Experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
- Takes ownership of work, operates independently, and proactively seeks answers or solutions.
- Contributes to team growth by building or improving internal documentation, templates, and processes.
- Curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.
- Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.
Skills
- Paid media strategy
- Campaign execution
- Campaign optimization
- Performance storytelling
- AI in paid media
- Google Ads
- LinkedIn Ads
- Meta Ads
- Microsoft Ads
- Audience targeting
- Bid strategy
- Budget allocation
- A/B testing
- Data analysis
- Reporting
- Figma
- Demandbase
- Reddit Ads
- Taboola
Location
- Remote
Work Type
- Full-time
- Remote
Experience Level
- Manager
Salary/Compensations
- £60,000 - £90,000
Benefits
- 11 observed holidays + unlimited paid time off
- 4 mental wellness days per year
- 100% company-funded health insurance premium, with dental and vision options
- 401(k) plan
- Summer Fridays (office closes at 3:00 PM)
- Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend
- Quarterly employee appreciation gift
- One-time reimbursement for work-from-home equipment
- Monthly team bonding sessions / happy hours
- Pre-tax commuter benefits
About the Company
- Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers.
- We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
- Our team is innovative, tech-forward, and creative by nature.
- We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape.
- We believe in the power of collaboration and foster a work environment that encourages creativity and growth.
- We prioritize the well-being and career development of our team members.
- We are committed to promoting from within and offering meaningful opportunities for professional growth.
Equal Opportunity
- Terra is an equal opportunity employer.
- We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
- Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here.
- We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.