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About the Role

OneTrust is seeking a Director, Web & Digital Growth to lead the company’s global digital growth system. This role will focus on increasing qualified demand, improving conversion efficiency, strengthening discoverability, and connecting digital engagement to pipeline and revenue outcomes.

Responsibilities

Define and execute OneTrust’s global digital growth strategy across web, SEO/AEO, paid search, paid social, display, video, audience activation, conversion optimization, personalization, and digital analytics.
Own the integrated digital roadmap and prioritization framework, aligning resources and investment to pipeline, demand generation, regional growth, priority solutions, ICPs, buying groups, and business outcomes.
Lead web as a measurable growth engine by improving high-intent journeys, landing pages, solution and persona experiences, offer strategy, forms, CTAs, routing, next-best actions, and paths from discovery to qualified conversion.
Establish the operating model that connects paid media, web experience, SEO/AEO, content, campaign strategy, regional execution, analytics, and downstream sales progression.
Set the strategy for experimentation, conversion rate optimization, and personalization, scaling based on demonstrated business ROI.
Own budget allocation, pacing, forecasting, investment scenarios, agency strategy, and in-market optimization across the digital portfolio.
Establish a unified performance framework connecting traffic, engagement, high-intent conversion, MQL, SQL, SQO, pipeline, revenue, efficiency, and return on investment.
Partner with Marketing Operations, Reporting & Analytics, Web Operations to improve attribution, UTM governance, pixel and tag quality, lead routing, funnel definitions, dashboard usability, and reporting speed.
Build a recurring operating cadence for digital performance reviews, roadmap decisions, experiment readouts, budget shifts, issue escalation, and executive recommendations.
Represent Digital & Web Growth in company and marketing planning, technology evaluations, CMS and personalization decisions, campaign planning, regional prioritization, and cross-functional investment discussions.
Guide adoption of AI-enabled workflows that improve research, content scale, localization, experimentation, reporting, governance, and optimization while preserving brand, legal, data, and quality standards.
Monitor market, competitive, platform, and search-behavior changes to identify opportunities that strengthen OneTrust’s category position and qualified pipeline.

Requirements

12+ years in digital marketing, website strategy, or digital experience leadership.
Senior experience leading integrated digital growth across web, paid media, SEO/AEO, conversion optimization, analytics, or adjacent B2B SaaS functions.
Understanding of how search, content, web experience, paid activation, audience strategy, and measurement work together across the buying journey.
Experience leading through organizational silos and establishing shared priorities and decision rights without slowing execution.
Ability to move between executive strategy and operating detail, including budget scenarios, roadmap tradeoffs, experiment design, measurement quality, and stakeholder alignment.
Experience building or reshaping teams, developing functional leaders, and creating scalable operating processes.
Understanding of B2B enterprise buying groups, regional growth, localization, sales alignment, and pipeline economics.
Experience operating with headless CMS platforms; hands-on experience with CMS migration preferred.

Skills

Web
SEO/AEO
Paid Media
Conversion Optimization
Personalization
Digital Analytics
AI-enabled workflows
Headless CMS platforms

Work Type

Office-first culture
Three days a week in office

Experience Level

Director

Salary/Compensations

$168,750—$253,125 USD

Benefits

Comprehensive healthcare coverage
Flexible PTO
Equity RSUs
Annual performance bonus opportunities
Retirement account support
14+ weeks of paid parental leave
Career development opportunities
Company-paid privacy certification exam fees

About the Company

OneTrust enables innovation through the responsible use of data and AI.
OneTrust developed the first technology platform for responsible data use in 2016.
OneTrust is redefining responsible innovation with AI.
OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows.
Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society.

Equal Opportunity

OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.