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About the Role

We are seeking a skilled communications professional to strengthen and protect our company’s reputation by supporting proactive storytelling, media engagement, executive visibility, and issues management. This individual contributor role ensures a consistent and credible voice across external communications, playing a key part in bringing our corporate narrative to life.

Responsibilities

Support the development and execution of external communications strategies that enhance and protect the company’s corporate reputation.
Manage day-to-day corporate media relations, including proactive story development, pitching, and responding to media inquiries on corporate topics.
Monitor media coverage and industry trends, flagging emerging issues and identifying opportunities for proactive engagement.
Contribute to crisis and issues communications planning and response, collaborating with cross-functional teams to ensure consistent, coordinated messaging.
Draft and edit external materials including press releases, media statements, Q&As, talking points and briefing documents.
Support executive visibility efforts, including preparation for interviews, speaking engagements, media briefings, and development of digital and social media strategies that strengthen leadership presence.
Partner with internal stakeholders to align messaging across corporate announcements.
Maintain media lists, track coverage metrics, and prepare regular reports on communications outcomes.
Build and maintain relationships with key journalists, industry contacts, and influencers relevant to Hormel Foods’ corporate reputation.
Collaborate with PR agency partners to coordinate outreach, ensure alignment, and manage deliverables.
Serve as a resource to internal partners on external communications best practices.

Requirements

Bachelor’s degree in communications, journalism, public relations, English, or a related field.
5+ years of experience in Communications, Public Relations or a related field.
Corporate or agency experience preferred.
Proven experience managing media relations, external storytelling, and reputation or issues management programs.
Excellent written and verbal communication skills, with the ability to craft clear, compelling messages for a variety of audiences.
Strong judgment and problem-solving skills; able to anticipate needs, navigate sensitive topics, and recommend thoughtful solutions.
Demonstrated ability to build and maintain strong relationships with media, agency partners, and internal stakeholders.
Highly organized with strong project management skills and attention to detail.
Self-starter with initiative and the ability to manage multiple priorities and deliver high-quality work independently.
Strong writing and editing skills, with expertise in AP Style.
Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
Applicants must be authorized to work in the United States for any employer.

Skills

Media relations
External storytelling
Reputation management
Issues management
Message development
Crisis communications
Executive visibility
Digital and social media strategy
Project management
AP Style writing and editing

Location

Austin, MN

Work Type

Hybrid
Travel may be necessary 10% of the time

Experience Level

5+ years
Communications Manager
Senior Communications Manager

Education Level

Bachelor’s degree in communications, journalism, public relations, English, or a related field.

Salary/Compensations

$78,000 - $124,700

Benefits

Comprehensive medical, dental, and vision coverage
Discretionary annual merit increases
Bonuses and profit sharing
401(k) with employer match
Stock purchase plan
Paid time off
Free two-year community/technical college tuition for children of employees

About the Company

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue.
Brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands.
The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats.
Recognized as one of the best companies to work for by U.S. News & World Report.
Named one of America’s most responsible companies by Newsweek.
Recognized by TIME magazine as one of the World’s Best Companies.
Received numerous other awards and accolades for its corporate responsibility and community service efforts.

Equal Opportunity

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.