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About the Role
The Outreach Marketing Consultant drives prospect traffic to the property by developing and creating marketing campaigns, programs, and initiatives. This role is crucial for achieving budgeted occupancy by generating traffic and qualified leads.
Responsibilities
- Maintain excellent customer service by adhering to Peak Service Standards.
- Partner with social media, website, and sales teams to assess online presence and recommend enhancements.
- Ensure brand consistency with the identified customer base and business strategy.
- Analyze sub-market trends to develop strategic marketing and advertising plans.
- Conduct ongoing analysis of targeting strategy, lead generation, advertising, sales messaging, websites, and collateral.
- Supervise the planning and implementation of lease-up events, renewal parties, and property events.
- Assist on-site staff in building relationships with colleges, universities, vendors, and prospects.
- Make recommendations for outreach marketing, curb appeal, resident functions, advertising, and retention efforts.
- Participate in driving sales through review of shopping reports, interviews, shadowing, and unit inspections.
- Utilize sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
- Assist in completing market surveys and leasing reports.
- Accurately prepare and understand all lease-related paperwork.
- Maintain accurate prospect traffic and leasing data, and assist with computer data entry.
- Create, review, and manage all property promotional items.
- Perform other duties as assigned by supervisor.
Requirements
- Experience in multi-family or student housing sales, leasing, or marketing is preferred.
- High degree of proficiency in Powerpoint, MS Word and Excel.
- Proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms.
- Excellent customer service skills while maintaining the highest standards of professionalism.
- Strong verbal and written communication skills.
- Self-starter with the ability to multi-task and work independently within identified parameters.
Skills
- Social networking
- Customer service
- Verbal communication
- Written communication
- Multi-tasking
- Independent work
Education Level
- Bachelor’s degree in Marketing, Communications, Business, Real Estate or other related field is preferred.