Lead Products & Services Manager - Customer Lifecycle Strategy & Growth
Duke Energy Corporation · Charlotte, NC, US
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About the Role
Residential Solutions, the non-regulated business of Duke Energy, is expanding and developing a new platform. This role focuses on leading the customer lifecycle strategy and growth, establishing a unified strategy to deepen customer relationships and improve customer satisfaction, retention, and lifetime value.
Responsibilities
- Lead the development, implementation, and continuous improvement of customer lifecycle strategies for the new customer platform, focusing on onboarding, engagement, retention, loyalty, advocacy, and long-term growth.
- Develop and optimize customer journeys and customer experience strategies to increase platform adoption, customer satisfaction, engagement, retention, and customer lifetime value.
- Identify opportunities to enhance customer experiences across key touchpoints and lifecycle stages, and facilitate improvements that drive customer and business value.
- Partner with internal stakeholders to support customer acquisition, onboarding, activation, engagement, and retention initiatives, ensuring alignment with business objectives.
- Analyze customer, market, and operational data to identify trends, opportunities, and customer needs, developing strategies and recommendations to improve customer outcomes and business performance.
- Lead and facilitate customer journey mapping, lifecycle planning, and customer experience optimization efforts to support ongoing platform growth and evolution.
- Collaborate with internal stakeholders, research partners, and external vendors to gather and leverage customer insights, market research, and voice-of-customer feedback.
- Support the development and evolution of customer insight capabilities, customer research initiatives, and customer experience best practices.
- Develop and evaluate key performance metrics related to customer onboarding, adoption, engagement, retention, loyalty, satisfaction, and other business objectives.
- Work with internal stakeholders and external partners to evaluate new capabilities, technologies, customer solutions, and engagement opportunities.
- Lead through influence across a matrixed organization by building strong partnerships with Marketing, Product, Digital, Technology, Customer Care, Analytics, Operations, and other business stakeholders.
- Manage and coordinate vendor and agency relationships, including performance management, deliverables, reporting, quality standards, and alignment to business and customer objectives.
- Serve as a customer advocate by promoting a customer-centric approach to decision-making and ensuring customer needs are reflected in strategies, initiatives, and platform enhancements.
- Provide leadership, guidance, and mentorship to team members and stakeholders by sharing expertise, best practices, and recommendations.
- Maintain awareness of industry trends, emerging technologies, customer expectations, and competitive activities to identify opportunities for strategic growth and innovation.
Requirements
- Bachelor's Degree in Engineering, Business, Finance, or other related degree
- Minimum 5 years related working experience
- Associate's degree and 7 years of related experience
- High School Diploma/GED and 9 years of related work experience
- Strong customer-centric mindset with demonstrated ability to translate customer needs and insights into business recommendations and actionable strategies.
- Experience developing and measuring customer experience, engagement, retention, adoption, or satisfaction initiatives.
- Knowledge of customer journey management, Voice of Customer (VoC) programs, customer research methodologies, and customer lifecycle strategies.
- Experience analyzing customer, operational, and business performance data to identify trends, opportunities, and recommendations for improvement.
- Proficiency with Microsoft Office (Including CoPilot) applications and experience creating executive-level presentations and business recommendations.
- Proven project, program, and stakeholder management skills.
- Demonstrated ability to learn new systems, technologies, and processes.
- Strong analytical, problem-solving, communication, presentation, facilitation, and relationship-building skills.
- Experience working collaboratively across Marketing, Product, Digital, Technology, Operations, Analytics, or Customer Care functions.
- Experience working with digital products, customer platforms, mobile applications, subscription-based services, loyalty programs, or customer engagement solutions.
- Home services, consumer services, or retail service business experience preferred.
- Demonstrated ability to build relationships and influence decision-making across all levels of an organization.
- Experience leading complex cross-functional initiatives and influencing stakeholders without direct authority.
- Experience managing multiple priorities, projects, and stakeholder relationships in a dynamic environment.
- Experience with customer lifecycle management, customer journey mapping, customer engagement, retention, loyalty, or customer experience strategy.
- Experience supporting the launch, growth, or optimization of digital products, platforms, customer programs, or customer-facing experiences.
- Experience working with external vendors, agencies, consultants, or strategic partners.
- Experience leveraging customer insights, market research, and analytics to drive business decisions and customer-focused strategies.
- Must possess all of the basic/required qualifications.
Skills
- Customer lifecycle strategy
- Customer journey mapping
- Customer experience strategy
- Data analysis
- Stakeholder management
- Vendor management
- Customer advocacy
- Leadership
- Mentorship
- Industry trend analysis
- Microsoft Office (Including CoPilot)
- Project management
- Program management
- Problem-solving
- Communication
- Presentation
- Facilitation
- Relationship-building
- Cross-functional collaboration
- Digital products
- Customer platforms
- Mobile applications
- Subscription-based services
- Loyalty programs
- Customer engagement solutions
- Customer insights
- Market research
- Analytics
Location
- Hybrid
Work Type
- Hybrid
- Office Environment
Experience Level
- Minimum 5 years related working experience
- Associate's degree and 7 years of related experience
- High School Diploma/GED and 9 years of related work experience
Education Level
- Bachelor's Degree in Engineering, Business, Finance, or other related degree
- Associate's degree
- High School Diploma/GED
- Master's Degree in Business Administration (MBA), Marketing, Customer Experience, Product Management, Engineering, or related field.
Benefits
- Competitive pay and benefits
About the Company
- Build an exciting, rewarding career with us – help us make a difference for millions of people every day.
- Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits.