Lead Products & Services Manager - Customer Lifecycle Strategy & Growth at Duke Energy Corporation | Charlotte, NC, US | Rezi

Lead Products & Services Manager - Customer Lifecycle Strategy & Growth at Duke Energy Corporation

Lead Products & Services Manager - Customer Lifecycle Strategy & Growth

Duke Energy Corporation · Charlotte, NC, US

2 weeks ago

Lead Products & Services Manager - Customer Lifecycle Strategy & Growth

Duke Energy Corporation · Charlotte, NC, US

15 days ago
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About the Role

Residential Solutions, the non-regulated business of Duke Energy, is expanding and developing a new platform. This role focuses on leading the customer lifecycle strategy and growth, establishing a unified strategy to deepen customer relationships and improve customer satisfaction, retention, and lifetime value.

Responsibilities

  • Lead the development, implementation, and continuous improvement of customer lifecycle strategies for the new customer platform, focusing on onboarding, engagement, retention, loyalty, advocacy, and long-term growth.
  • Develop and optimize customer journeys and customer experience strategies to increase platform adoption, customer satisfaction, engagement, retention, and customer lifetime value.
  • Identify opportunities to enhance customer experiences across key touchpoints and lifecycle stages, and facilitate improvements that drive customer and business value.
  • Partner with internal stakeholders to support customer acquisition, onboarding, activation, engagement, and retention initiatives, ensuring alignment with business objectives.
  • Analyze customer, market, and operational data to identify trends, opportunities, and customer needs, developing strategies and recommendations to improve customer outcomes and business performance.
  • Lead and facilitate customer journey mapping, lifecycle planning, and customer experience optimization efforts to support ongoing platform growth and evolution.
  • Collaborate with internal stakeholders, research partners, and external vendors to gather and leverage customer insights, market research, and voice-of-customer feedback.
  • Support the development and evolution of customer insight capabilities, customer research initiatives, and customer experience best practices.
  • Develop and evaluate key performance metrics related to customer onboarding, adoption, engagement, retention, loyalty, satisfaction, and other business objectives.
  • Work with internal stakeholders and external partners to evaluate new capabilities, technologies, customer solutions, and engagement opportunities.
  • Lead through influence across a matrixed organization by building strong partnerships with Marketing, Product, Digital, Technology, Customer Care, Analytics, Operations, and other business stakeholders.
  • Manage and coordinate vendor and agency relationships, including performance management, deliverables, reporting, quality standards, and alignment to business and customer objectives.
  • Serve as a customer advocate by promoting a customer-centric approach to decision-making and ensuring customer needs are reflected in strategies, initiatives, and platform enhancements.
  • Provide leadership, guidance, and mentorship to team members and stakeholders by sharing expertise, best practices, and recommendations.
  • Maintain awareness of industry trends, emerging technologies, customer expectations, and competitive activities to identify opportunities for strategic growth and innovation.

Requirements

  • Bachelor's Degree in Engineering, Business, Finance, or other related degree
  • Minimum 5 years related working experience
  • Associate's degree and 7 years of related experience
  • High School Diploma/GED and 9 years of related work experience
  • Strong customer-centric mindset with demonstrated ability to translate customer needs and insights into business recommendations and actionable strategies.
  • Experience developing and measuring customer experience, engagement, retention, adoption, or satisfaction initiatives.
  • Knowledge of customer journey management, Voice of Customer (VoC) programs, customer research methodologies, and customer lifecycle strategies.
  • Experience analyzing customer, operational, and business performance data to identify trends, opportunities, and recommendations for improvement.
  • Proficiency with Microsoft Office (Including CoPilot) applications and experience creating executive-level presentations and business recommendations.
  • Proven project, program, and stakeholder management skills.
  • Demonstrated ability to learn new systems, technologies, and processes.
  • Strong analytical, problem-solving, communication, presentation, facilitation, and relationship-building skills.
  • Experience working collaboratively across Marketing, Product, Digital, Technology, Operations, Analytics, or Customer Care functions.
  • Experience working with digital products, customer platforms, mobile applications, subscription-based services, loyalty programs, or customer engagement solutions.
  • Home services, consumer services, or retail service business experience preferred.
  • Demonstrated ability to build relationships and influence decision-making across all levels of an organization.
  • Experience leading complex cross-functional initiatives and influencing stakeholders without direct authority.
  • Experience managing multiple priorities, projects, and stakeholder relationships in a dynamic environment.
  • Experience with customer lifecycle management, customer journey mapping, customer engagement, retention, loyalty, or customer experience strategy.
  • Experience supporting the launch, growth, or optimization of digital products, platforms, customer programs, or customer-facing experiences.
  • Experience working with external vendors, agencies, consultants, or strategic partners.
  • Experience leveraging customer insights, market research, and analytics to drive business decisions and customer-focused strategies.
  • Must possess all of the basic/required qualifications.

Skills

  • Customer lifecycle strategy
  • Customer journey mapping
  • Customer experience strategy
  • Data analysis
  • Stakeholder management
  • Vendor management
  • Customer advocacy
  • Leadership
  • Mentorship
  • Industry trend analysis
  • Microsoft Office (Including CoPilot)
  • Project management
  • Program management
  • Problem-solving
  • Communication
  • Presentation
  • Facilitation
  • Relationship-building
  • Cross-functional collaboration
  • Digital products
  • Customer platforms
  • Mobile applications
  • Subscription-based services
  • Loyalty programs
  • Customer engagement solutions
  • Customer insights
  • Market research
  • Analytics

Location

  • Hybrid

Work Type

  • Hybrid
  • Office Environment

Experience Level

  • Minimum 5 years related working experience
  • Associate's degree and 7 years of related experience
  • High School Diploma/GED and 9 years of related work experience

Education Level

  • Bachelor's Degree in Engineering, Business, Finance, or other related degree
  • Associate's degree
  • High School Diploma/GED
  • Master's Degree in Business Administration (MBA), Marketing, Customer Experience, Product Management, Engineering, or related field.

Benefits

  • Competitive pay and benefits

About the Company

  • Build an exciting, rewarding career with us – help us make a difference for millions of people every day.
  • Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits.