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About the Role
The PGA TOUR 2K Integrated Marketing team is seeking a Manager, Product Marketing to build data-driven marketing strategies that reach and engage fans, driving revenue growth, brand health, and loyalty. This role involves delivering full-funnel marketing campaigns, ideating on product messaging, leading creative development, overseeing execution, and leveraging new technologies to serve players.
Responsibilities
- Manage comprehensive end-to-end marketing campaigns across the full live-services machine, including title-level planning, seasonal creative executions, Free-to-Play activations, and real-life sporting event tie-ins.
- Authentically represent player needs by deeply understanding the game, player insights, analytics, and spending time in-game to highlight product value and live services content.
- Own the in-game lifecycle strategy, architecting messaging and offer constructs to guide players through the optimal experience and optimizing evergreen messaging and intervention timings.
- Lead and execute high-profile brand partnerships, influencer tie-ins, and promotional activations, working with internal teams to integrate licensed partners in-game and build marketing campaigns.
- Build and maintain high-trust relationships across the Business Unit and shared service teams to ensure seamless execution of integrated global campaigns.
Requirements
- Proven experience in product marketing, live-service campaign management, or lifecycle marketing within gaming or digital entertainment.
- Extensive knowledge or interest in sports verticals, ideally golf.
- Passion to deliver thoughtfully integrated campaigns that resonate with players, showcasing the product to drive awareness, acquisition, and retention.
- Deep understanding of how to measure and report on marketing performance across owned and operated, earned, and paid channels.
- Strong ability to interpret data and learnings to influence real-time decision making.
- Familiarity with PC & console gaming marketing (PlayStation, Xbox, Steam) is a plus.
Skills
- Product Passion & Literacy
- Operational Rigor
- Content & Channel Fluency
- Partnership & Licensing Acumen
- Cross-Functional Influence
Location
- Novato, California
Work Type
- Hybrid
Experience Level
- Manager
About the Company
- 2K is a global video game company headquartered in Novato, California, and a wholly owned label of Take-Two Interactive Software, Inc. Founded in 2005, 2K publishes titles developed by influential studios like Visual Concepts, Firaxis, and Hangar 13, covering genres such as sports, shooters, and role-playing games. Their portfolio includes major franchises like NBA®️ 2K, BioShock®️, Borderlands®️, and XCOM®️. 2K fosters an inclusive work environment, encouraging diversity and inviting applications even if candidates don't meet every requirement.
Equal Opportunity
- As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.