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About the Role
Zola is seeking a Director of Brand Marketing to build and amplify the Zola brand through bold campaigns. This role involves managing social media, PR partners, and leading brand initiatives from consumer insights to campaign execution, in collaboration with various internal teams. Success is defined by generating buzz and conversation around Zola.
Responsibilities
- Concept and oversee execution of Zola’s brand marketing campaigns (B2C and B2B), using consumer insights, cultural insights, Zola data, product initiatives, and brand identity.
- Oversee social media, leading a team in developing social strategies that bring Zola’s brand to life.
- Lead the development and amplification of an influencer strategy across multiple social channels, building a best-in-class program.
- Oversee a press strategy to drive media coverage and cultural relevance, connecting Zola product/marketing initiatives with press opportunities.
- Partner with internal teams to ensure brand consistency across the customer journey.
- Act as a key stakeholder in integrated campaign development, shaping narratives for performance and brand goals.
- Represent the voice of the customer across the organization, advocating for storytelling, consistency, and brand strength.
- Partner with Creative to develop and refine brand-level copy across campaigns, social, and key marketing placements.
Requirements
- 8-10 years of brand marketing experience at consumer-facing brands or agencies (or less, with an MBA).
- Strong fluency in social strategy and passion for staying current with social channel evolutions.
- Proven experience managing social media and PR teams (internal or agency-side).
- Strong strategic thinking ability to translate insights into creative brand executions.
- Track record of managing complex cross-functional campaigns with clear ROI.
- Excellent communication and presentation skills, comfortable working with executives and external partners.
- Comfortability with a scrappy, fast-paced, hands-on approach.
- Passion for weddings, events, or consumer lifestyle categories is a plus.
Skills
- Brand Marketing
- Social Media Strategy
- PR Strategy
- Influencer Marketing
- Campaign Management
- Cross-functional Collaboration
- Consumer Insights
- Creative Development
- Brand Consistency
- Customer Advocacy
- Copywriting
Location
- NYC
Work Type
- Hybrid
- Full-time
Experience Level
- Director
Education Level
- MBA (optional)
Salary/Compensations
- $165,000 - $180,000
Benefits
- Chance to make a real impact on a beloved brand.
- Opportunity to shape meaningful life moments.
About the Company
- Zola is reinventing the wedding planning and registry experience, serving couples from engagement to home decoration.
- The company offers compassionate customer service with modern tools and technology.
- Zola's platform was built from the ground up in 2013 and became the fastest-growing wedding company.
- The team has experience creating award-winning online and mobile products.
- Investor partners include Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital, and Lightspeed Venture Partners.
- Zola is passionate about supporting all forms of love and has a community of over 2 million couples.
- The company headquarters is in NYC.
Equal Opportunity
- Zola strives to hire a diverse team and encourages applications from individuals of every race, gender identity, age, sexual orientation, ethnicity, marital status, religion, and perspective.
- Zola is a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected, accepted, and valued.