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About the Role

Serve as the day-to-day leader of Smile Train’s design function, helping execute the organization’s visual identity, creative strategy, and design ecosystem. Ensure creative work strengthens the Smile Train brand while advancing fundraising, advocacy, thought leadership, and audience engagement goals.

Responsibilities

Help shape and evolve Smile Train's global visual identity.
Partner with Communications leadership to develop creative strategies supporting organizational goals.
Translate audience insights and campaign objectives into effective visual concepts.
Ensure creative work supports fundraising, advocacy, awareness, and thought leadership priorities.
Identify opportunities to strengthen brand consistency and visual differentiation.
Lead the design and development of integrated campaigns across digital, social, web, email, events, donor communications, advocacy, and thought leadership initiatives.
Develop creative concepts from initial brief through final execution.
Present and articulate creative rationale to internal stakeholders.
Partner with Editorial and Video leadership to create cohesive storytelling experiences.
Ensure all creative assets meet high standards for quality, accessibility, and brand consistency.
Maintain and evolve Smile Train's brand standards and visual guidelines.
Develop templates, toolkits, and creative resources for global teams.
Establish scalable design systems that improve consistency and efficiency.
Review and approve creative assets, produced by freelancers, agencies, and regional teams.
Ensure visual representation aligns with ethical storytelling principles and organizational values.
Apply audience insights, user behavior, and performance data to improve creative effectiveness.
Monitor trends in design, digital experiences, accessibility, motion, and emerging technologies.
Explore innovative approaches to storytelling, design systems, AI-assisted creative workflows, and content creation.
Champion user-centered design principles across all communications efforts.
Serve as a strategic creative partner to Programs, Fundraising, Partnerships, Advocacy, and Executive Leadership.
Collaborate closely with Editorial, Video, Social Media, and Internal Communications teams.
Support campaign planning and integrated communications initiatives.
Facilitate design planning across departments and major organizational priorities.
Mentor designers, freelancers, consultants, and interns.
Provide creative direction and feedback on projects across the organization.
Manage freelance designers, illustrators, agencies, and production partners.
Foster a culture of collaboration, innovation, and creative excellence.
Serve as a guardian of Smile Train's visual identity and creative standards.
Ensure all creative work reflects organizational values and brand positioning.
Protect and strengthen Smile Train's reputation through thoughtful design and visual storytelling.
Direct management of: Graphic Design Specialist.

Requirements

7–10 years of experience in graphic design and brand leadership.
Proven track record of guiding integrated campaigns from concept to execution while upholding rigorous brand standards.
Comfortable presenting concepts to executive stakeholders.
Mentoring designers and freelancers.
Translating audience insights into visual work that drives fundraising, advocacy, and engagement goals.
Fluent in Adobe Creative Suite and modern design tools.
Stay ahead of trends in digital, motion, and AI-assisted creative workflows.
Consider accessibility and ethical storytelling.
Collaborative brand steward who thrives in a mission-driven environment.
Demonstrated experience leading creative projects and integrated campaigns.
Expert knowledge of Adobe Creative Suite, Canva and modern design tools.
Strong understanding of branding, visual storytelling, user experience, and accessibility.
Experience managing freelancers, agencies, or creative contributors.
Excellent presentation, communication, and stakeholder management skills.
Take full responsibility for one’s own performance, ensuring alignment with Smile Train’s mission and objectives.
Communicate openly and effectively with team members, fostering trust and a shared understanding of expectations and priorities.
Demonstrate empathy, understanding, and cultural sensitivity to contribute to an inclusive and supportive team environment.
Effectively communicate with supervisors to ensure you are equipped with the resources, guidance, and autonomy you need to excel in your role.
Contribute to a culture of collaboration, mutual respect, and shared accountability, helping the team to thrive in a fast-paced, mission-driven environment.

Skills

Graphic design
Brand leadership
Creative strategy
Design systems
Visual identity
Adobe Creative Suite
Canva
Modern design tools
Digital design
Motion design
AI-assisted creative workflows
Accessibility
Ethical storytelling
Presentation skills
Communication skills
Stakeholder management

Location

Midtown Manhattan office

Work Type

Hybrid work model

Experience Level

7-10 years

Education Level

Bachelor’s degree in graphic design, Visual Communications, Fine Arts, or related field.

Salary/Compensations

83,6000-90,000 USD annually

Benefits

Comprehensive health, pharmacy, dental, and vision coverage
401(k) retirement plan with generous employer match
Generous PTO package, paid holidays, and sick time
Paid parental leave and family care benefits
Free access to professional mental health counseling
Annual professional development stipend

About the Company

Smile Train is the world’s leading cleft-focused organization.
Our vision is a world where everyone has access to safe, high-quality comprehensive cleft care and can live a full and healthy life.
We train and support doctors and other medical professionals to provide our patients with free, life-changing, comprehensive cleft treatment.
This sustainable model has allowed us to support more than 2 million cleft surgeries in 95+ countries since our founding in 1999.
We are truly changing the world one smile at a time!

Equal Opportunity

Smile Train is an equal opportunity employer, committed to inclusive hiring and dedicated to diversity in our work and staff.
We strongly encourage candidates from all groups and communities to apply.