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About the Role
Group Sales Box Office at Broadway.com is seeking a marketing generalist to support and expand marketing and partnership efforts. This role will promote GSBO and its partners to group ticket buyers.
Responsibilities
- Lead event coordination including VIP client invites and staff events.
- Lead social media planning, content creation, paid campaigns, and community management.
- Manage content updates to the consumer-facing website and internal CMS.
- Manage and develop archival and organizational systems.
- Maintain industry contact list.
- Create and distribute internal staff industry briefings and updates.
- Collaborate on Show-Specific Partnership Account Oversight including creating proposals, on-boarding, budgeting, invoicing, tracking, and reporting.
- Collaborate on updates and enhancements to the website and CMS, including UX.
- Collaborate on partnership reporting including sales reports and activation recaps.
- Collaborate on the scheduling and execution of GSBO and partner emails and newsletters.
- Collaborate cross-departmentally on data-driven, cross-platform outreach campaigns.
- Collaborate cross-departmentally on the creation and design of marketing materials and collateral.
- Collaborate cross-departmentally on copywriting for all marketing materials including e-blasts, blog posts, publication advertorials, and outreach campaigns.
- Support the promotion and development of GSBO’s marketing membership programs including the Broadway Cooperative.
Requirements
- Professionalism and comfortability in front of partners and clients.
- Outgoing and personable demeanor, capable of establishing and maintaining effective relationships.
- Comfortable travelling domestically and internationally for multi-day events with high levels of client and industry interaction.
- Collaborative team player with a positive, solutions-focused approach.
- Ability to transition between collaborative and independent work.
- Ability to adjust listening and communication style.
- Creative problem-solving skills and curiosity to improve processes.
- Proactive and comfortable diving into new projects.
- Strong, polite, and clear communication skills.
- Highly organized and able to manage multiple priorities.
- Discreet and professional when handling confidential or sensitive information.
- Strong research, organizational, and administrative skills.
- Excellent written and verbal communication abilities.
- High level of attention to detail and accuracy, particularly with content, agreements, and reporting.
- Proficiency with Microsoft 365; Office including Excel, and Google Suite is required.
- Experience with social media content creation including design and editing is a must.
- Experience with Meta Business Suite is a must.
- Experience with design software (Canva) is a must.
- Experience with CRM or ticketing system is an asset.
- Experience with task management software (Asana) is an asset.
- Experience with html formatting is an asset.
- Interest in the performing arts and tourism is an asset.
- Must possess work authorization which does not require sponsorship by the employer for a visa.
Skills
- Partnership management
- Event coordination
- Digital marketing
- Social media content creation
- Print marketing
- Copywriting
- Organizational systems
- Community management
- Content updates
- Archival systems
- Microsoft 365
- Excel
- Google Suite
- Meta Business Suite
- Canva
- CRM
- Ticketing system
- Asana
- HTML formatting
Location
- New York, NY
Work Type
- Full-time
- Exempt
Experience Level
- 2-3 years of relevant, professional experience
Education Level
- Post-secondary education in arts administration, business, marketing, communications, design, hospitality, tourism, or a related field
Salary/Compensations
- $65,000.00 - $70,000.00/ annually
Benefits
- Vacation and Holiday Pay
- Health & welfare benefits
- 401(k) retirement plan
About the Company
- THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide.
- Its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.
- Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets.
- It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.
Equal Opportunity
- The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.