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About the Role
We are seeking an Adobe Senior Application Consultant to join our growing development team. You will be instrumental in building and optimizing digital frameworks for leading global enterprises, focusing on launching marketing campaigns at scale and activating new technical capabilities within the Adobe ecosystem. This role bridges the gap between technology and marketing strategies, translating client business objectives into technical requirements for Adobe solutions.
Responsibilities
- Collaborate within a cross-functional team, partnering with operations and client teams to ensure seamless solution delivery and client success using Adobe platforms.
- Drive the adoption of internal enterprise marketing tools and Adobe applications by configuring tailored end-to-end client experiences.
- Streamline client operations by configuring and implementing customized business rules and automations within Adobe marketing platforms.
- Configure and implement new features within Adobe environments according to specifications and designs.
- Ensure implementation quality and reliability by rigorously testing configurations and newly developed features within Adobe applications.
- Proactively identify, troubleshoot, and resolve technical issues within existing Adobe applications.
- Collect business requirements by engaging with marketers to translate them into technical specifications for Adobe solutions.
- Utilize Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments, ensuring their quality and integrity.
- Contribute to continuous improvement by recommending opportunities to optimize Adobe platforms and their features.
Requirements
- 5-8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
- Strong hands-on experience with campaign execution, campaign configuration, program builds, and marketing automation workflows.
- Subject matter expertise in at least one major marketing technology platform (e.g., Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool).
- Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimization.
- Ability to independently assess, develop, and maintain scalable, future-proof campaign solutions.
- Experience contributing to or consulting on campaign solution design from scratch.
- Ability to develop and execute UAT tests at campaign or program level.
- Experience supporting technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
- Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
- Good understanding of business acumen and client strategy, with the ability to apply this knowledge in day-to-day delivery and consulting.
- Experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
- Knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
- Strong passion for Marketing Technology and staying abreast of the latest AI developments.
- Strong attention to detail and commitment to quality.
Skills
- Adobe Experience Cloud technologies
- Adobe platforms
- Adobe marketing platforms
- Adobe environments
- Adobe applications
- Adobe Experience Platform (AEP)
- Marketing Technology
- Campaign execution
- Campaign configuration
- Program builds
- Marketing automation workflows
- Adobe Campaign
- Adobe Journey Optimizer
- Marketo Engage
- Braze
- CRM
- Campaign execution processes
- UAT testing
- Technical documentation
- Marketing operations
- Customer journeys
- Lifecycle communications
- Triggered campaigns
- Segmentation
- Campaign performance objectives
- Business acumen
- Client strategy
- Cross-functional team collaboration
- Data usage in campaign execution
- AI developments
Location
- Global
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Relevant platform certifications or accreditations are an advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.
About the Company
- MAP | WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses, leading clients in business transformation and marketing modernization.
- Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
- We work alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI.
- MAP is part of WPP, a trusted growth partner for the world's leading brands, powered by exceptional talent and our agentic marketing platform WPP Open.
- WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
- MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.
- With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.
- Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
Equal Opportunity
- WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.