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About the Role

The Director, Data Strategy & Measurement defines and leads Acceleration Partners' data, analytics, and measurement capability, sitting at the intersection of client strategy, data science, measurement, AI-enabled insights, and commercial growth. This role involves understanding client data ecosystems, developing measurement strategies, and advising clients on data-driven decision-making. Internally, it partners with various teams to build data capability, improve decision-making, develop new services, and raise data literacy. The Director will also establish AP's market position as a leader in partnership measurement.

Responsibilities

Serve as AP's senior advisor on measurement, analytics, and reporting.
Understand client data ecosystems including affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs, and business intelligence tools.
Design measurement frameworks that connect partnership marketing activity to broader business outcomes, spanning attribution, incrementality, customer acquisition, and lifetime value.
Advise clients on how affiliate and influencer activity should be measured alongside paid media, brand marketing, and broader customer acquisition strategies.
Own AP's point of view on measurement, partnering with MMM providers, analytics platforms, and measurement vendors.
Lead analytical workstreams for enterprise clients, including programme audits and strategic reviews.
Support growth strategies, forecasting, partner valuation models, and opportunity assessments.
Translate complex datasets into actionable commercial recommendations.
Partner with senior client stakeholders across Marketing, Analytics, Finance, and Data Science teams.
Define and own AP's data and analytics roadmap.
Partner with Strategy and AI teams to identify opportunities for automation and AI-enabled insights.
Lead development of scalable reporting frameworks, dashboards, benchmarking products, and measurement tools.
Drive innovation across APVision and future analytical capabilities.
Increase data literacy across Account Management, Strategy, and Sales teams through training programmes, workshops, and playbooks.
Coach teams to ask better questions, interpret data effectively, and communicate insights to clients.
Represent AP externally as a thought leader on measurement and analytics, speaking at conferences, webinars, and client forums.
Produce thought leadership on attribution, incrementality, MMM, AI, and partnership measurement, and build relationships with key industry vendors and platforms.

Requirements

8–12+ years of experience in analytics, measurement, marketing science, consulting, or data strategy.
Experience working with enterprise clients and advising senior stakeholders and executive teams.
Strong understanding of affiliate, influencer, digital marketing, or performance marketing.
Experience leading teams and developing talent.
Strong understanding of Marketing Mix Modelling (MMM), attribution methodologies, and incrementality testing.
Proficiency with Google Analytics, Customer Data Platforms (CDPs), and Business Intelligence/dashboarding tools (Tableau, Power BI, Looker, or similar).
Familiarity with data warehousing concepts and AI-enabled analytics.
SQL and data querying experience preferred.
Strategic thinker, comfortable operating with ambiguity.
Strong communicator and storyteller, able to simplify complex concepts for non-technical audiences.
Commercially minded.
Collaborative and influential across teams and seniority levels.
Naturally curious and innovative.
Confident representing AP as an external thought leader.

Skills

Analytics
Measurement
Marketing Science
Data Strategy
Affiliate Marketing
Influencer Marketing
Digital Marketing
Performance Marketing
Team Leadership
Talent Development
Marketing Mix Modelling (MMM)
Attribution Methodologies
Incrementality Testing
Google Analytics
Customer Data Platforms (CDPs)
Business Intelligence Tools
Dashboarding Tools
Tableau
Power BI
Looker
Data Warehousing Concepts
AI-enabled Analytics
SQL
Data Querying

Location

Remote

Work Type

Remote
Full-time

Experience Level

Director
8-12+ years

Salary/Compensations

£65K - £85K

Benefits

100% remote work
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401K with matching
Open Paid Time Off
Summer & Holiday Wellness Breaks in July and December
Volunteer and Birthday Time Off
Focus Fridays
Paid Parental Leave Benefits
Wellness, Technology & Education Allowances
Paid sabbatical leaves
Donation matching

About the Company

Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients.
Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing.
Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what’s next in the industry by building balanced portfolios of high-performing partnerships.
As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.

Equal Opportunity

Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual's age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.