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About the Role

This role defines and leads Acceleration Partners' data, analytics, and measurement capability, sitting at the intersection of client strategy, data science, measurement, AI-enabled insights, and commercial growth. The Director will advise enterprise clients on measurement strategies and help them make better decisions through data, while also partnering internally to build AP's data capability and raise data literacy.

Responsibilities

Serve as AP's senior advisor on measurement, analytics and reporting.
Understand client data ecosystems including affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs and business intelligence tools.
Design measurement frameworks that connect partnership marketing activity to broader business outcomes, spanning attribution, incrementality, customer acquisition and lifetime value.
Advise clients on how affiliate and influencer activity should be measured alongside paid media, brand marketing and broader customer acquisition strategies.
Own AP's point of view on measurement, partnering with MMM providers, analytics platforms and measurement vendors to keep AP at the forefront of measurement innovation.
Lead analytical workstreams for enterprise clients, including programme audits and strategic reviews.
Support growth strategies, forecasting, partner valuation models and opportunity assessments.
Translate complex datasets into actionable commercial recommendations.
Partner with senior client stakeholders across Marketing, Analytics, Finance and Data Science teams.
Define and own AP's data and analytics roadmap.
Partner with Strategy and AI teams to identify opportunities for automation and AI-enabled insights.
Lead development of scalable reporting frameworks, dashboards, benchmarking products and measurement tools.
Drive innovation across APVision and future analytical capabilities.
Increase data literacy across Account Management, Strategy and Sales teams through training programmes, workshops and playbooks.
Coach teams to ask better questions, interpret data effectively and communicate insights to clients.
Represent AP externally as a thought leader on measurement and analytics, speaking at conferences, webinars and client forums.
Produce thought leadership on attribution, incrementality, MMM, AI and partnership measurement, and build relationships with key industry vendors and platforms.

Requirements

8–12+ years of experience in analytics, measurement, marketing science, consulting or data strategy
Experience working with enterprise clients and advising senior stakeholders and executive teams
Strong understanding of affiliate, influencer, digital marketing or performance marketing
Experience leading teams and developing talent
Strong understanding of Marketing Mix Modelling (MMM), attribution methodologies and incrementality testing
Proficiency with Google Analytics, Customer Data Platforms (CDPs) and Business Intelligence/dashboarding tools (Tableau, Power BI, Looker or similar)
Familiarity with data warehousing concepts and AI-enabled analytics
SQL and data querying experience preferred

Skills

Analytics
Measurement
Marketing Science
Consulting
Data Strategy
Affiliate Marketing
Influencer Marketing
Digital Marketing
Performance Marketing
Marketing Mix Modelling (MMM)
Attribution Methodologies
Incrementality Testing
Google Analytics
Customer Data Platforms (CDPs)
Business Intelligence
Dashboarding Tools
Tableau
Power BI
Looker
Data Warehousing
AI-enabled Analytics
SQL
Data Querying

Location

Remote

Work Type

Remote
Full-time

Experience Level

Director
Senior level
8-12+ years

Salary/Compensations

$125,000 - $150,000

Benefits

100% remote work
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401K with matching
Open Paid Time Off
Summer & Holiday Wellness Breaks in July and December
Volunteer and Birthday Time Off
Focus Fridays
Paid Parental Leave Benefits
Wellness, Technology & Education Allowances
Paid sabbatical leaves
Donation matching

About the Company

Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients.
Managing clients in 40+ countries, AP’s global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer.
All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem.
Serving over 200 brands—including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry—AP’s diversified team is creating what’s next in the industry by building high-performing partnership marketing programs.
As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth.

Equal Opportunity

Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer.
We evaluate applicants regardless of an individual's age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.