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About the Role

SolarWinds is seeking a Partner Communications Manager to lead the strategy, creation, and execution of communications for its global partner ecosystem. This role involves translating partner program priorities and business updates into clear, actionable communications, combining strategic planning with hands-on content development.

Responsibilities

Own the partner communications strategy and editorial calendar.
Develop clear, audience-appropriate communications for partner programs, benefits, requirements, incentives, promotions, enablement, processes, and business announcements.
Translate complex program, operational, and commercial information into concise, actionable partner messaging.
Coordinate content reviews, approvals, localization, compliance checks, and publication.
Establish communication standards, templates, and repeatable processes.
Measure communication effectiveness and use feedback to improve content, timing, and delivery.
Own the end-to-end creation and execution of the partner newsletter.
Build a balanced content mix for the partner newsletter.
Maintain a reliable monthly cadence for the partner newsletter.
Track partner newsletter engagement metrics and provide insights.
Manage the monthly partner webinar cycle from planning through follow-up.
Develop the annual and quarterly webinar calendar in partnership with stakeholders.
Define webinar objectives, audiences, agendas, speakers, promotional plans, and follow-up communications.
Coordinate webinar logistics, rehearsals, presentation materials, recordings, and post-event communications.
Use webinar data to improve the experience and inform future programming.
Manage the partner LinkedIn page and establish a consistent editorial and publishing cadence.
Create, edit, schedule, and maintain social content for the partner LinkedIn page.
Partner with Brand, Social, Product Marketing, and regional Channel teams for brand consistency.
Monitor engagement on the partner LinkedIn page and respond to inquiries.
Own internal communications about partners for Sales, CAMs, Field Marketing, Customer Success, Operations, Finance, Legal, and other stakeholder groups.
Create internal newsletters, announcements, briefing materials, talking points, FAQs, enablement updates, and leadership summaries.
Ensure internal teams understand partner-program changes, timelines, responsibilities, resources, and required actions.
Coordinate communications for launches, incentives, process changes, portal updates, training, partner events, and escalations.
Maintain a centralized communications calendar and content repository for internal stakeholders.
Serve as a communications advisor and thought partner to Channel leadership and the partner organization.
Create communication plans for major initiatives.
Facilitate alignment across stakeholders with competing priorities.
Identify communication gaps and proactively recommend improvements to the partner experience.

Requirements

3+ years of experience in partner communications, channel marketing, corporate communications, field communications, content marketing, or a related discipline.
Demonstrated experience developing and executing communications programs across multiple audiences and channels.
Strong writing and editing skills, with the ability to make complex business, technical, or program information clear and actionable.
Experience owning an editorial calendar and managing content from initial brief through approval, publication, and measurement.
Experience producing newsletters and webinars, including content planning, stakeholder management, logistics, and performance reporting.
Experience managing an organization’s LinkedIn presence or a comparable social channel.
Strong project-management skills and the ability to manage multiple initiatives, deadlines, and stakeholders simultaneously.
Excellent judgment, attention to detail, and comfort working in a highly cross-functional environment.
Ability to operate as a strategic advisor while remaining hands-on in writing, editing, production, and execution.
Proficiency with common collaboration, presentation, email marketing, webinar, analytics, and social-publishing tools.
Proficiency with leveraging AI tools to enhance content development while maintaining consistency in branding, SolarWinds voice, driving productivity and thought leadership.
Experience using engagement data, surveys, and stakeholder feedback to improve communications programs.
Experience supporting global or regional audiences and adapting communications for different partner types and markets.
Experience in B2B technology, SaaS, cybersecurity, IT operations, or an indirect sales/channel environment.
Experience communicating partner-program structures, incentives, tiering, deal registration, enablement, or go-to-market processes.
Familiarity with partner portals, marketing automation, webinar platforms, social publishing tools, and collaboration environments.

Skills

Partner Communications
Channel Marketing
Corporate Communications
Field Communications
Content Marketing
Writing
Editing
Editorial Calendar Management
Content Development
Newsletter Production
Webinar Production
Social Media Management (LinkedIn)
Project Management
Collaboration Tools
Presentation Tools
Email Marketing Tools
Webinar Platforms
Analytics Tools
Social Publishing Tools
AI Tools for Content Development
Partner Program Communication
B2B Technology
SaaS
Cybersecurity
IT Operations
Indirect Sales/Channel Marketing

Experience Level

3+ years of experience

About the Company

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities.
Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic.
We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others.
We hire based on attitude, competency, and commitment.
Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose.
If you’re looking to build your career with an exceptional team, you’ve come to the right place.
Join SolarWinds and grow with us!

Equal Opportunity

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice