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About the Role
Oversee the retention strategy for all Kiplinger brands, focusing on growing recurring revenue through digital subscriptions and online ordering to maximize Customer Lifetime Value (LTV).
Responsibilities
- Develop a comprehensive retention strategy to maximize Customer Lifetime Value (LTV) through customer subscription and re-engagement promotions.
- Design and build the end-to-end retention lifecycle strategy across mail, email, coverwraps, and online channels, including automated flows for onboarding, payment, win-back, renewal, and gift campaigns.
- Lead the development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and establish a reliable recurring revenue channel.
- Identify cross-sell and bundle opportunities with targeted messaging across all Kiplinger brands, creating new audience segments with product affinity and engagement.
- Establish a rigorous A/B and multivariate testing cadence for all campaign components to improve renewal and billing performance.
- Manage Retention Key Performance Indicators (KPIs), tracking LTV, churn rates, reactivation rate, and channel revenue, and deliver regular performance reporting with insights.
- Prepare annual retention budgets and manage monthly financial forecasting.
- Forecast and order inventory for print campaign components.
- Collaborate with other retention marketers for efficiency opportunities.
Requirements
- 10+ years of experience in Retention, Lifecycle, or B2C marketing, with a focus on growing recurring revenue.
- Experience leading teams, project managing, and mentoring staff.
- Ability to collaborate with teams in different time zones and countries.
- Documented success in growing recurring revenue and reducing customer churn, increasing Customer Lifetime Value (LTV).
- Advanced analytical capabilities, including expertise in campaign analysis, testing, and the ability to build and manage retention reports.
- Cross-functional communication skills, with the ability to translate complex retention data into clear, strategic narratives for Executive team members.
Location
- New York
Work Type
- Hybrid
Experience Level
- Professional 3
Education Level
- Bachelor's degree in Marketing, Communications, or a related field.
Salary/Compensations
- $108,000 - $120,000
Benefits
- Uncapped leave
- Bonus
- Refer a friend reward
- Well-being support
- Share Incentive Plan
About the Company
- Future is the global leader in specialist media, with over 3,000 employees working across 200+ media brands.
- Future provides trusted, expert content that educates and inspires action through specialist websites, magazines, events, newsletters, podcasts, and social spaces.
- The company has ambitious plans for growth and is looking for driven individuals to join them.
Equal Opportunity
- Future embraces and celebrates diversity, making it part of who they are.
- Different perspectives spark ideas, fuel creativity, and push innovation.
- They are building a workplace where everyone is valued, respected, and empowered to thrive.
- When it comes to hiring, they keep it fair and inclusive, welcoming talent from every walk of life.
- A diverse team is considered essential for Future's success.
- They welcome requests for reasonable adjustments to ensure the best experience for candidates.