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About the Role
MS NOW is seeking a Senior Analyst for the Digital Platform Analytics team to leverage audience and subscriber data for insights across the customer lifecycle. This role will collaborate with various departments to translate data into actionable strategies for audience development, product initiatives, editorial strategy, and business growth.
Responsibilities
- Conduct deep-dive and exploratory analyses using SQL and other analytics tools to identify trends, opportunities, and drivers of audience and subscriber behavior, translating findings into clear recommendations.
- Monitor and analyze key subscription and digital performance metrics, identifying high-performing content, audience behaviors, and emerging patterns.
- Partner with stakeholders to define KPIs, measurement frameworks, and analytical requirements, ensuring consistent measurement across digital products.
- Build, maintain, and evolve dashboards and recurring reporting to support stakeholder understanding of business and audience performance.
- Partner with experimentation leads and Product teams to develop hypotheses, establish measurement plans, analyze results, and provide product recommendations.
- Collaborate with Data Engineering, Data Science, and Product teams to develop and refine audience segmentation and predictive capabilities.
- Work with large, complex datasets and data lake environments to combine data sources and conduct advanced analyses of user behavior and business performance.
- Communicate analytical findings and recommendations through clear, compelling narratives tailored to various audiences, including senior leadership.
Requirements
- 2+ years of experience in digital analytics, product analytics, audience insights, or a related field, preferably within a direct-to-consumer, subscription, or digital media business.
- SQL skills and experience working with large, complex datasets.
- Proficiency in Excel and experience building analytical models and conducting detailed quantitative analysis.
- Experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms.
Skills
- SQL
- Excel
- Digital Analytics
- Product Analytics
- Audience Insights
- Data Analysis
- Data Visualization
- Dashboarding
- Reporting
- Experimentation Analysis
- Predictive Modeling
- Data Wrangling
- Communication
- Problem-solving
Location
- NYC
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $80,000 - $100,000
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
About the Company
- VERSANT is an industry-changing media and entertainment business with trusted brands that shape culture, inform audiences, and build lasting connections.
- It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment.
- Brands include CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
Equal Opportunity
- VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
- If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].