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About the Role
The Associate Marketer (AM) supports the implementation of the UK strategic & tactical plan within the Oncology Business Unit, working across multiple indications and product lifecycle stages. The AM reports into the Strategic Marketing Lead.
Responsibilities
- Understand customer needs, information requirements, format, channel preference, and influencers.
- Develop operational brand plans with omnichannel customer engagement plans in collaboration with the Marketing and Digital Marketing teams.
- Build therapeutic and product knowledge.
- Adopt the L3 Next framework for consistent planning, analysis, and campaign execution aligned to strategy.
- Lead marketing-led customer-centric campaigns, ensuring delivery against KPIs and performance measures.
- Ensure delivery on operational plans with the cross-functional team.
- Support the cross-functional team in achieving Agile principles.
- Provide innovation by testing new marketing channels, content types, and execution strategies.
- Manage the ABPI certification of content through the Medical-Legal approval process.
- Manage agency relationships.
- Manage campaign budgets.
Requirements
- Bachelor’s degree or equivalent experience.
- Experience in pharmaceutical, healthcare, or related marketing roles.
- Strong analytical, organisational, and project management skills.
- Working knowledge of the ABPI Code of Practice.
- Experience or exposure within Oncology therapy areas.
Skills
- Agency Management
- Business Growth Strategies
- Customer Marketing
- Customer Relationship Management (CRM)
- Digital Marketing
- Marketing Budget Management
- Marketing Communications Planning
- Marketing Content Strategy
- Marketing Management
- Marketing Planning
- Marketing Strategies
- Omnichannel Marketing
- Strategic Planning
- Strategy Development
- Collaborates effectively with others
- Apply strategic thinking and planning frameworks
- Develop content and implement channel activities
- Strong planning and organisation skills
- Embrace a growth mindset, utilising a test and learn approach
- Ability to digest complex clinical information and interpret its relevance to UK market
- Create and analyse insights
- Committed to understanding and meeting customer needs
- Communicates confidently - strong verbal, written and presentation skills
- Ability to lead without authority
- Ethics and integrity
Location
- Rahway, NJ, USA
Work Type
- Hybrid
- Regular
Education Level
- Bachelor’s degree or equivalent experience
About the Company
- Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA.