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About the Role
Graneet is seeking a Product Marketing professional to drive the business impact of product releases. This role sits at the intersection of Product, Sales, Customer Success, and Product Marketing, transforming technical features into perceived value and business pipeline. You will own the business impact of your actions, focusing on creating opportunities, measuring results, and iterating based on business impact.
Responsibilities
- Build and execute communication plans for new product features, collaborating with Product Builders from the feature conception stage.
- Qualify the business impact of each feature and determine the appropriate communication level.
- Manage the release communication calendar and disseminate it internally.
- Identify high-potential add-ons to prioritize actions for upsell.
- Develop targeted segments and campaigns (in-app, emailing, webinars) to generate upsell opportunities.
- Transfer qualified opportunities to Account Managers and track conversion rates.
- Manage reporting on the business impact of releases.
- Define product adoption strategies for key modules and features.
- Execute communication strategies to increase awareness and adoption of strategic modules/features.
- Measure actual adoption and iterate on strategies.
- Design promotional assets for features, including web pages, visuals, videos, in-app banners, email sequences, webinars, and customer testimonials.
- Utilize AI for rapid and scalable production of content, visuals, and videos, ensuring brand consistency.
- Act as the point of contact between Product, Customer Success, Sales, and Marketing for feature communications.
- Organize and participate in coordination rituals, such as launch meetings and pre-release briefings.
- Ensure all teams are equipped to relay information internally and externally.
- Centralize and distribute the product communication calendar to all relevant teams.
Requirements
- Proven experience in Product Marketing, Growth, or Marketing, ideally in B2B SaaS.
- Experience owning product launches from strategy to impact measurement.
- Strong business acumen, including ability to interpret product usage and CRM data.
- Ability to build targeting, generate pipeline, and measure ROI.
- Comfort with complex product issues and a strong learning capacity.
- Proficiency in content creation (copywriting, visuals, video) with brand consistency.
- Data-literate with experience in CRM, defining metrics, and tracking results.
- Daily use of AI for content production, visuals, video, process automation, and data analysis.
- Autonomous, assertive, and pragmatic with clear communication skills.
- Fluent in French for daily interactions.
- Proficiency in English for international development.
Skills
- Product Marketing
- Growth Marketing
- SaaS Marketing
- B2B Marketing
- Product Launch Management
- Content Creation
- Copywriting
- Visual Design
- Video Production
- AI Tools
- CRM Management
- Data Analysis
- Project Management
- Cross-functional Collaboration
- Communication
Location
- Paris
Work Type
- Hybrid
- Full-time
Experience Level
- Confirmed experience
Salary/Compensations
- €50,000 - €60,000
Benefits
- Flexible remote work (2 days per week)
- Company offsite per year (3 days)
- Team offsite per year (2 days)
- BSPCE (performance-based stock options)
About the Company
- Graneet offers a SaaS solution designed to help SMEs in the construction industry protect their profitability by enabling real-time margin-based business management, from the office to the construction site.
- We have developed an intuitive and robust solution with highly responsive customer service to assist leaders facing overly complex existing software.
- Currently, we support over 1000 companies who are very satisfied with our service.
- We are expanding in the French market to become the Operating System for SMEs in the construction sector, initially in France and then across Europe.