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About the Role
Global University Systems is seeking a transformative Marketing Director to elevate brands, marketing capabilities, and commercial impact. This role is for a leader who can identify opportunities, build bold strategies, and deliver measurable results, understanding that brilliant branding drives distinction, changes perception, builds demand, and fuels growth.
Responsibilities
- Identify the biggest opportunities to strengthen our brands and marketing impact.
- Develop bold strategies that create measurable commercial and brand growth.
- Challenge existing ways of working and introduce new ideas.
- Build a clear vision for where our brands need to go next.
- Turn strategy into action and action into results.
- Create momentum and ensure marketing is genuinely moving the business forward.
- Lead the development of powerful, distinctive brands that create genuine competitive advantage.
- Define compelling brand strategies and positioning.
- Create clear and distinctive brand identities.
- Strengthen brand awareness, consideration and preference.
- Develop campaigns that change perceptions and build emotional connections.
- Create powerful narratives around our institutions and the impact of education.
- Ensure our brands stand out in increasingly competitive markets.
Requirements
- Significant senior marketing leadership experience.
- A proven track record of transforming brands and marketing functions on a global scale.
- Evidence of delivering measurable commercial and brand growth.
- Strong experience across brand strategy, creative, campaigns and digital marketing globally.
- The ability to combine big-picture strategic thinking with exceptional execution.
- Experience building and leading high-performing teams.
- Strong commercial instincts and an understanding of how marketing drives business growth.
- Confidence working with and influencing senior leadership teams.
- A willingness to challenge the status quo.
- High energy, ambition and a strong bias towards action.
- Comfortable making decisions.
- Ability to operate strategically but get close to the detail when needed.
Skills
- Brand strategy
- Creative
- Campaigns
- Digital marketing
- Strategic thinking
- Execution
- Team building
- Commercial acumen
- Influencing
- Challenging the status quo
- Brand positioning
- Creativity
- Storytelling
- Customer experience
Experience Level
- Senior marketing leadership experience
- Proven track record of transformation and impact
About the Company
- Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations.
- GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications.
- We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education.
- We have scale, reach and an incredible platform to build from.
- We are an industry leading, global organisation that has a reach in over 150 different countries.
Equal Opportunity
- Global University Systems equal opportunity employer.
- We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.