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About the Role
Drives brand growth and delivers best-in-class brand experiences in South Korea by leading integrated marketing strategies, managing brand performance, and collaborating with cross-functional teams to launch innovative consumer initiatives.
Responsibilities
- Support the development and execution of annual and long-term brand strategies and business plans.
- Monitor brand performance and identify opportunities to accelerate growth through data-driven recommendations.
- Analyze market trends, consumer insights, and competitive activities to inform strategic decisions.
- Track key business and brand performance indicators and provide actionable recommendations to stakeholders.
- Develop and execute 360° marketing initiatives across online and offline channels.
- Lead the implementation of integrated marketing campaigns across consumer touchpoints.
- Partner with sales and trade marketing teams to create effective consumer promotions and activation programs.
- Evaluate campaign effectiveness and identify opportunities for continuous improvement.
- Ensure all activities are aligned with brand positioning and global brand guidelines.
- Manage packaging development and adaptation projects in collaboration with regional and global teams.
- Coordinate cross-functional stakeholders to ensure successful product launches and in-market execution.
- Monitor project timelines and ensure timely delivery of packaging, artwork, and product-related initiatives.
- Support portfolio development and innovation projects to strengthen category growth.
- Manage marketing budgets and ensure efficient allocation of resources.
- Support forecasting, budget planning, and financial reporting processes.
- Track marketing investments and evaluate return on investment.
- Ensure accurate management of marketing expenditures and vendor payments.
Requirements
- University degree in Marketing, Business Administration, or a related field.
- Experience in brand marketing, preferably within FMCG, consumer goods, food and/or confectionery with exposure to regional or international brand management environments.
- Proven experience developing and executing integrated marketing campaigns.
- Experience working with syndicated market data and consumer insights tools.
- Strong analytical skills with the ability to transform insights into business actions.
- Experience managing multiple projects and stakeholders simultaneously, showing strong collaboration with agencies and cross-functional teams.
- Strong communication, presentation, and influencing skills.
- Advanced MS Office skills.
- SAP experience is considered a plus.
- Fluent in Korean and English, both written and spoken.
Skills
- Brand Marketing
- Integrated Marketing Campaigns
- Market Analysis
- Consumer Insights
- Project Management
- Cross-functional Collaboration
- Communication
- Presentation
- Influencing
- MS Office
- SAP
Location
- South Korea
Work Type
- Full-time
Experience Level
- Brand Marketing experience
- Regional or international brand management experience
- Experience developing and executing integrated marketing campaigns
- Experience working with syndicated market data and consumer insights tools
- Experience managing multiple projects and stakeholders
Education Level
- University degree in Marketing, Business Administration, or a related field
Benefits
- Careers with caring built in
About the Company
- Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world.
Equal Opportunity
- Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.
- We believe all of our people are equally talented in their own way.
- In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.
- The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.