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About the Role
The Trade Marketing Manager leads Trade Marketing strategy and execution for Hard Goods and Soft Goods categories in Japan, driving brand visibility, consumer engagement, and sell-through performance across Wholesale and Retail channels. This role acts as a key link between Marketing and Sales, translating strategies into compelling consumer experiences and retail execution. The manager also builds organizational capability within the Trade Marketing function through talent development, process improvement, and best practices.
Responsibilities
- Develop and lead Trade Marketing strategies for Hard Goods and Soft Goods categories, aligning with business objectives, product strategies, and channel priorities.
- Collaborate with Product Marketing, Sales, and Brand Marketing to create annual Trade Marketing plans that enhance consumer engagement, strengthen retail partnerships, and drive sustainable business growth.
- Adapt global initiatives to local market needs and develop Japan-specific activation programs to improve commercial effectiveness.
- Lead retail and wholesale activation strategies across all customer touchpoints to ensure a consistent and premium brand experience.
- Drive initiatives including visual merchandising, in-store communication, promotional campaigns, retail displays, point-of-sale materials, and customer-specific activation programs.
- Partner with key accounts and retail stakeholders to establish best-in-class retail execution standards.
- Support business growth by identifying opportunities through market analysis, sales performance reviews, competitive benchmarking, and consumer insights.
- Partner with Sales teams to improve sell-in and sell-through performance through effective promotional planning, retail activation, and channel-specific marketing initiatives.
- Drive cross-category programs and consumer engagement opportunities that support overall business growth.
- Oversee the development and execution of Trade Marketing assets, including promotional materials, visual merchandising tools, point-of-sale communication, event materials, and retail marketing programs.
- Manage external agencies, production partners, and vendors to ensure projects are delivered on time, within budget, and in accordance with brand standards.
- Maintain strong project management discipline while driving operational efficiency and continuous improvement.
- Lead and develop the Trade Marketing team by providing coaching, performance management, and professional development opportunities.
- Build organizational capability by establishing best practices, improving ways of working, and fostering collaboration across Marketing and Sales functions.
- Develop future Trade Marketing talent and contribute to succession planning.
Requirements
- Minimum 5 years of experience in Trade Marketing, Retail Marketing, Sales Promotion, Category Management, Sales, or related commercial functions.
- Experience managing multiple product categories and sales channels is preferred.
- Experience within sporting goods, golf, apparel, retail, lifestyle, or consumer goods industries is highly desirable.
- Previous experience managing people, budgets, and key customer relationships is preferred.
- Domestic travel may be required to support customer meetings, retail visits, sales events, product launches, trade shows, and internal business meetings.
- The ability to manage multiple projects simultaneously and work effectively across functions is essential.
Skills
- Strong understanding of Trade Marketing, Retail Marketing, Sales Promotion, Category Management, and Commercial Marketing principles.
- Proven ability to develop and execute integrated marketing programs across multiple categories and sales channels.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Excellent communication, presentation, and stakeholder management skills.
- Strong analytical and problem-solving capabilities, with experience using market data and business insights to support decision-making.
- Proficiency in Microsoft Office applications, including PowerPoint, Excel, Word, and Outlook.
- Ability to work effectively within a fast-paced and highly collaborative environment.
- Business-level English communication skills are preferred.
Location
- Japan
Work Type
- Office environment
- Domestic travel
Experience Level
- Minimum 5 years of experience
Education Level
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
About the Company
- TaylorMade Golf Company is an equal opportunity employer.
Equal Opportunity
- All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.