Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Demand Generation Manager role.
Rezi rewrites your resume against EQL Tech's job description. Free.
Tailor your resume to this Demand Generation Manager role.
Rezi rewrites your resume against EQL Tech's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Demand Generation Manager posting at EQL Tech — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Demand Generation Manager posting at EQL Tech — free, in seconds.
About the Role
This is a full-funnel demand generation role responsible for owning the strategy, channels, and campaigns for a product in the education sector. The role requires a hands-on and strategic approach, focusing on solving unique marketing challenges specific to teachers and school leaders. Mission and impact are highly valued, alongside marketing track record.
Responsibilities
- Owning the demand engine end to end, including strategy, channel management, and campaign execution.
- Managing the events calendar, from logistics to follow-up, including conferences, webinars, and roundtables.
- Building account-based campaigns to drive conversions from initial contact to paying customer.
- Establishing top-of-funnel presence in relevant buyer communities and networks.
- Leveraging wins into reusable assets like case studies and referrals for sales.
- Diagnosing funnel leakage, testing solutions, and monitoring performance metrics.
Requirements
- Genuine belief in the mission of closing the gap for overlooked young people.
- Currently based in the UK with the right to work without sponsorship.
- Proven B2B marketing track record with ownership of pipeline or revenue.
- Experience driving MQLs through events, ABM, and multi-channel campaigns.
- Hands-on competency in email marketing, automation, and nurture sequences.
- Data-driven approach with the ability to diagnose funnel issues.
- Hands-on competency using AI tools for research, analysis, and productivity.
- Ability to communicate data insights clearly and make direct recommendations.
- UK education sector experience, including familiarity with school procurement (strong signal).
- Experience scaling go-to-market from an early stage (strong signal).
- Startup experience (20-50 people) (strong signal).
- PR or earned media experience (strong signal).
Skills
- Demand generation
- Campaign management
- Event management
- Account-Based Marketing (ABM)
- Multi-channel campaigns
- Email marketing
- Marketing automation
- Nurture sequences
- Data analysis
- AI tools for marketing
- Content creation (case studies, quotes, referrals)
- Funnel optimization
- B2B marketing
- SaaS marketing
Location
- London
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
- Senior-level
Salary/Compensations
- £45,000 - £60,000
Benefits
- Share options
- Private healthcare (including dental and mental health support)
- Gym discounts
- Annual personal development allowance
- Flexible working
- Fortnightly team socials
- Quarterly team events
- 25 days' annual leave plus bank holidays
- Extra days off over Christmas shutdown
About the Company
- The client has a product that is effective and has demonstrated success in the education sector.
- The company's mission is to close the gap between talent and opportunity for young people.
- Values are integral to the company culture and decision-making processes.