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About the Role
The Art Director is responsible for developing creative ideas and concepts designed for digital and social platforms, aligned with brand strategy and communication objectives. This role combines conceptual thinking, a deep knowledge of digital culture, and strategic understanding to create ideas that are relevant within platform-specific codes. The creative works in close collaboration with strategy, content, accounts, and production teams to develop campaigns, activations, and content that connect authentically with audiences in social environments. Active contribution to the development of creative concepts and the evolution of ideas throughout the entire creative process is expected.
Responsibilities
- Develop social-first creative ideas and concepts aligned with brand strategy and communication goals.
- Actively participate in brainstorms and ideation processes, providing innovative ideas based on cultural trends and platform-specific dynamics.
- Conceptualize digital campaigns, social activations, and content for platforms such as TikTok, Instagram, YouTube, and other emerging platforms.
- Partner with strategy, accounts, and content teams to transform insights and business objectives into relevant creative ideas.
- Apply a deep understanding of social platforms, their codes, formats, and interaction dynamics to maximize content relevance.
- Bring strategic thinking to creative development, ensuring ideas address a real communication problem rather than just an aesthetic execution.
- Work alongside designers, content creators, and production teams to take ideas from concept to execution.
- Adapt creative concepts to different formats, platforms, and cultural moments.
- Stay constantly updated on cultural trends, emerging formats, and the evolution of social platforms.
Requirements
- Experience working in creative or advertising agencies.
- Experience developing creative ideas for digital campaigns and social media.
- Ability to interpret strategic briefings and transform them into relevant creative ideas.
- Experience participating in ideation processes and campaign development.
- Ability to work collaboratively with multidisciplinary teams.
- Strong presentation and idea communication skills.
- A portfolio demonstrating the development of ideas for digital campaigns, social-first content, or activations on social platforms.
- High level of English is mandatory.
Skills
- Strong conceptualization skills and creative thinking.
- Deep and native knowledge of social platforms and digital culture (TikTok, Instagram, YouTube, etc.).
Location
- Hybrid work
- Opportunity to work up to 3 weeks a year from any SAMY office around the world
Work Type
- Hybrid work
Education Level
- Degree in Advertising, Communication, Creativity, or related fields.
Benefits
- Flexible schedule
- Hybrid work
- Opportunity to work up to 3 weeks a year from any SAMY office around the world
- Celebrate your birthday with a day off
- Company holidays on December 24th and 31st
- Global mobility opportunities
- Mentorship
- Parenthood support
- Transparent performance-driven compensation framework
- Referral program
- Collaborative, social culture
About the Company
- SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves.
- Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries.
- We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.
- We are Path Finders: curious, ambitious, and never afraid to challenge what’s next.
- We don't play it safe. We build what's next.
Equal Opportunity
- At SAMY, difference is not something we accommodate, it’s what makes us stronger.
- With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
- We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive.
- And if you need support or adjustments along the way, we’ll make sure you have what you need to do your best work.