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About the Role
We are seeking a Marketing Specialist for our Consumer Business Unit to drive demand and maximize sales. This role will focus on creating marketing campaigns, social media initiatives, and channel marketing strategies primarily for key sales channels like Amazon and mass retailers. You will be responsible for marketing various smart home lighting products, including Philips Hue.
Responsibilities
- Develop and execute marketing strategies for the Consumer Business Unit to generate demand and maximize growth.
- Plan and execute integrated marketing campaigns utilizing social media and external media.
- Expand brand awareness, drive traffic, and optimize performance across e-commerce platforms like Amazon and retail media.
- Develop and execute 360-degree marketing plans for new product launches and seasonal promotions.
- Promote influencer marketing to enhance consumer engagement and brand reach.
- Collaborate with channel partners and internal stakeholders to generate demand and achieve business objectives.
- Manage localization of content such as images, videos, articles, and product information for the Japanese market.
- Execute and manage marketing budgets, controlling costs and allocating resources for maximum ROI.
- Measure campaign effectiveness and analyze metrics to implement continuous improvements.
- Research and analyze customer insights and market trends to develop data-driven strategies.
Requirements
- Approximately 3 years of experience in planning and executing promotions, including channel marketing, digital marketing, and social media management.
- Experience in planning and executing marketing campaigns in online markets and consumer channels.
- Proven ability to lead initiatives from planning to execution, utilizing external agencies and creators, or through internal project management.
- Proactive in planning and proposing initiatives with a strong sense of ownership.
- Analytical thinking to validate hypotheses using data.
- Business acumen to balance brand building activities with business growth objectives.
- Collaborative attitude towards external and internal stakeholders.
Skills
- Business-level Japanese
- Business-level English
Location
- Tokyo Office
Work Type
- Full flex
Experience Level
- 3 years experience
Salary/Compensations
- Competitive salary based on experience
- Incentive program
Benefits
- Opportunity to engage in global projects and international business trips.
- Personalized learning platform and career development tools.
About the Company
- Signify is the global leader in lighting, born from the independence of Philips' lighting division.
- We are a global company with 2025 sales of 5.8 billion Euros (approx. 1 trillion JPY) and approximately 32,000 employees, operating in over 70 countries.
- We operate with a fast-paced, foreign-invested company culture, transforming the industry with forward-thinking innovation.
- We are one of the few companies globally to achieve carbon neutrality.
- We have been active in the Japanese market for over 70 years and are a leader in IoT lighting with products like Philips Hue.
Equal Opportunity
- We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas.
- With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.