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About the Role
The Regional On Premise Manager is responsible for implementing the national business plan within their assigned region, optimizing sales, brand presence, and awareness in the On Premise channel. This role involves driving consumer marketing campaigns to increase brand relevance and acting as the brand's voice in the market.
Responsibilities
- Break down and implement the national business plan in the assigned region.
- Optimize sales, brand presence, and awareness throughout the On Premise channel.
- Drive national & state consumer marketing campaigns to grow relevance for the brand.
- Act as the credible voice of On Premise for Red Bull.
- Ensure appropriate communication flow and knowledge transfer within regional and national teams.
- Secure and optimize teamwork with all related business units.
- Bring the brand premium values of Red Bull to life as a role model.
- Monitor image standards within the team.
- Build effective relationships with strategically important customers and industry contacts.
- Build and maintain a strong and highly effective team.
- Lead and coach all direct reports in a motivational way.
- Take ownership of the regional training plan.
- Guarantee customized trainings and coaching to ensure continuous development of the team.
- Evaluate the skill level of the On Premise team on a permanent basis and adjust plans to reach targets.
- Spend sufficient time in the field with the team to evaluate progress.
- Ensure continuous development within the team through proper succession.
- Take full responsibility for the development and implementation of the regional On Premise business plan.
- Continuously evaluate execution by spending time in field and by setting up appropriate KPIs.
- Set up a proper route planning to ensure excellence in coverage and execution.
- Manage team to drive horizontal as well as vertical growth.
- Stay close to market dynamics, secure and optimize existing execution, and identify new opportunities.
- Develop marketing strategies and concepts to leverage the brand and increase product consumption.
- Ensure availability, premium On Premise activation and High 5 excellence at third party and Red Bull events.
- Plan and continuously develop the geographical area and team structure.
- Manage and optimize available team resources, such as budget and POS material effectively.
- Carry out ongoing analysis of market research, KPIs and reporting tool database with an insight into action mentality.
Requirements
- 5–10 years of sales experience with a strong track record of success.
- 3–5 years of management experience.
- Deep knowledge and strong network in the On Premise environment (nightlife, gastronomy, etc.).
- Strategic and innovative commercial awareness.
- Solid financial understanding.
- Highly developed analytical skills with the ability to turn market research, sales data and forecasts into effective sales activation and compelling brand marketing activities.
- Ability to adapt communication, presentation style and professional appearance to different audiences and situations.
- Strong skills in presenting, negotiation, coaching and active listening.
- Entrepreneurial mindset.
- Inspiring, genuine “can‑do” attitude.
- Flexibility and willingness to work evenings, nights and weekends.
- FMCG experience is a plus.
Skills
- Sales
- Management
- On Premise knowledge
- Commercial awareness
- Financial understanding
- Analytical skills
- Communication
- Presentation
- Negotiation
- Coaching
- Active listening
- Sales activation
- Brand marketing
Location
- Tokyo, Japan
Work Type
- Permanent
- Full-time
Experience Level
- 5-10 years sales experience
- 3-5 years management experience
Salary/Compensations
- Determined by experience and skills
- Incentive bonus: once a year (determined by individual performance)
Benefits
- Defined contribution pension plan: company contributes 6.5% of basic monthly salary monthly.
- Group comprehensive term life insurance.
- Medical insurance.
- Group long-term disability income protection.
- Paid leave: 20 days in the first year, granted immediately after joining (pro-rated for mid-year joiners).
- Benefit One.
- Employee discount (Red Bull, AlphaTauri apparel).
About the Company
- Organization: Red Bull Japan