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About the Role
MEDHOST is seeking a hands-on B2B marketer to bring healthcare technology solutions to market through product marketing, integrated campaigns, digital marketing, sales enablement, and audience-focused messaging. This role collaborates across teams to translate product and market priorities into go-to-market programs and uses generative AI, market research, and performance data to enhance marketing execution.
Responsibilities
- Support go-to-market strategies and product launches for new solutions, enhancements, partnerships, and other business initiatives, coordinating messaging, audiences, assets, channels, and timelines.
- Translate product capabilities, market needs, and complex healthcare and technology information into clear value propositions, differentiators, proof points, and audience-focused messaging.
- Partner cross-functionally with R&D, Sales, Customer Success, subject-matter experts, and other stakeholders to understand product direction, customer needs, buyer priorities, and market opportunities.
- Develop and execute product marketing and sales enablement deliverables, including launch materials, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI content, and customer communications.
- Write and edit marketing and sales communications for clarity, persuasion, accuracy, audience relevance, and brand consistency.
- Apply generative AI for research, analysis, ideation, content development, and marketing workflow improvement.
- Develop and refine AI prompts and repeatable workflows, applying professional judgment to review outputs for accuracy, relevance, audience fit, and brand alignment.
- Plan and execute integrated marketing initiatives across web, email, search, social, webinars, customer communications, and sales enablement, including audience targeting, campaign activation, and performance measurement.
- Support website content, SEO, and AI visibility, such as AEO/AIO, along with landing pages, and digital experiences that improve visibility, engagement, and conversion.
- Conduct market, customer, audience, and competitive research and contribute insights that inform positioning, messaging, campaigns, and sales conversations.
- Analyze marketing performance, market insights, and stakeholder feedback to identify opportunities and recommend improvements to marketing programs.
- Manage multiple projects from planning through completion while maintaining quality, accuracy, organization, and deadlines.
- Maintain the effectiveness and implementation of the MEDHOST Quality Management System and meet applicable regulatory requirements as needed.
- Responsible for QMS procedures listed in QMS Procedure Crosswalk found in QMS Manual as applicable.
- Other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred, or equivalent experience.
- 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution.
- Healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B experience preferred, with familiarity with healthcare industry terminology and market dynamics also preferred.
- Experience supporting product launches, positioning, buyer messaging, and sales enablement, with a strong understanding of customer value and differentiation.
- Practical proficiency using generative AI, prompting, and AI-assisted workflows in professional marketing.
- Strong writing, editing, and messaging skills, including the ability to simplify complex healthcare, technology, and business concepts for different audiences.
- Demonstrated ability to execute integrated and digital marketing across web, email, search, social media, and content channels, including SEO and emerging AI visibility practices such as AEO/AIO.
- Familiarity with conducting market, audience, or competitive research and translating findings into actionable marketing recommendations.
- Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms.
- Proficiency with Microsoft Office applications and modern marketing productivity tools.
- Ability to handle confidential information with professionalism and discretion.
- Strong analytical and problem-solving skills, including the ability to interpret marketing data and performance metrics to guide decisions and improvements.
- Strong collaboration, communication, and relationship-management skills, with the ability to work effectively with peers, leadership, customers, partners, and vendors.
- Strong project-management and organizational skills with the ability to manage multiple priorities.
- High attention to detail and commitment to accuracy.
- Ability to independently execute work within established strategic direction.
- Adaptability, curiosity, and willingness to develop new capabilities as marketing practices and technology evolve.
Skills
- Product Marketing
- Integrated Campaigns
- Digital Marketing
- Sales Enablement
- Audience-Focused Messaging
- Generative AI
- Market Research
- Competitive Research
- Performance Data Analysis
- Go-to-Market Strategies
- Messaging
- Value Propositions
- Differentiators
- Proof Points
- Cross-functional Collaboration
- R&D Collaboration
- Sales Collaboration
- Customer Success Collaboration
- Subject-Matter Expert Collaboration
- Stakeholder Management
- Launch Materials Development
- Campaign Asset Development
- Webpage Content Creation
- Presentation Development
- Sales Tool Creation
- Proposal Writing
- RFP/RFI Content Development
- Customer Communications
- Writing
- Editing
- Brand Consistency
- AI Prompt Development
- AI Workflow Improvement
- Web Marketing
- Email Marketing
- Search Engine Marketing (SEM)
- Social Media Marketing
- Webinar Management
- Website Content Management
- Search Engine Optimization (SEO)
- AI Visibility (AEO/AIO)
- Landing Page Optimization
- Digital Experience Design
- Engagement Metrics
- Conversion Rate Optimization
- Market Analysis
- Customer Analysis
- Audience Analysis
- Competitive Analysis
- Marketing Program Improvement
- Project Management
- Quality Management System (QMS)
- Regulatory Compliance
- Problem-Solving
- Data Interpretation
- Relationship Management
- Organizational Skills
- Attention to Detail
- Adaptability
- Curiosity
- Continuous Learning
Location
- Remote (U.S.)
Work Type
- Remote
- Full-time
Experience Level
- 4+ years of progressive B2B marketing experience
Education Level
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred, or equivalent experience
Salary/Compensations
- $70 - 90K
Benefits
- Comprehensive medical, dental, vision, STD, LTD, FSA benefits
- 3 weeks of vacation plus 5 personal days
- 401K and Life insurance benefits
- Employee stock ownership and RRSP program
- A chance to give back through community involvement
- Flexible work arrangements
About the Company
- MEDHOST, founded in 1984 and headquartered in Franklin, Tennessee, is a leading provider of healthcare information technology solutions. Serving healthcare facilities nationwide, MEDHOST offers a comprehensive suite of products, including electronic health records (EHR), financial management systems, and patient engagement platforms. Their mission is to empower healthcare organizations to enhance patient care and improve business operations through innovative, user-friendly solutions. In January 2024, MEDHOST was acquired by N. Harris Computer Corporation, further strengthening its position in the healthcare IT industry.
- Harris provides mission critical software solutions for the Public Sector, Healthcare, Utilities and Private Sector verticals throughout North America, Europe, Asia and Australia.
- Our employees enjoy a casual work environment that offers comfort while providing superior service to our customers.
- We offer a comprehensive benefit package as well as other additional “Perks”!
- We empower our employees to make a difference
- We have an award-winning culture
- We offer opportunity to learn
- We are financially strong and we are owned by the largest software company in Canada (CSI)
- We have fun!
Equal Opportunity
- We empower our employees to make a difference
- We have an award-winning culture
- We offer opportunity to learn
- We are financially strong and we are owned by the largest software company in Canada (CSI)
- We have fun!