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About the Role
The Director, Technical Consumer Data Research (TCDR) leads consumer research for Japan and South Korea Operating Unit and Global Categories. This role delivers consumer-centric insights to drive innovation across Product, Packaging, and Equipment, ensuring high-impact outcomes. The TCDR function is part of the Innovation, Technology & Strategy team, integrating consumer insights into strategic decision-making. This critical business partner shapes end-to-end consumer-centric innovation learning plans, collaborating with various teams to deliver research strategies that enhance consumer experiences and drive business growth.
Responsibilities
- Lead TCDR for JSK OU, Global Categories, and the Global Community.
- Serve as a strategic business partner influencing the innovation pipeline and shaping cross-functional alignment.
- Identify strategic global and local category needs to develop and implement research plans for actionable sensory and consumer insights.
- Provide technical guidance to development, OU, and Global Category teams.
- Design and lead enterprise-wide consumer research focused on human-centric design for product, packaging, and equipment.
- Apply sensory science expertise, data analysis, and insight interpretation to inform business recommendations and product development.
- Leverage digital, technology, AI/ML, and modeling for agile consumer research plans and champion innovative methodologies.
- Collaborate with internal and external experts, including consumer researchers, insight specialists, agency partners, and AI technology data partners.
- Demonstrate deep functional expertise across TCDR disciplines, including sensory science, human behavioral science, consumer research, and advanced statistical and data science methodologies.
- Utilize rigorous statistical methodologies and advanced analytical techniques to design studies, analyze data, and interpret results.
- Synthesize findings into robust, evidence-based conclusions and deliver actionable technical and business recommendations.
- Deploy standardized TCDR Global Capabilities and frameworks within the OU, ensuring functional expertise, risk management, safety, and compliance.
- Lead and champion best practices, research methodologies, and develop creative solutions to complex challenges.
- Identify innovative alternative methods, frameworks, and approaches.
- Perform advanced statistical analysis for sensory & consumer research, including interpretation and application of appropriate methods.
- Apply advanced analytics and statistical modeling to solve complex business problems.
- Translate data into clear, actionable insights that support business decision-making.
- Develop and adopt innovative, data-driven solutions to drive competitive advantage.
- Demonstrate hands-on experience applying analytics to real-world business challenges with measurable impact.
- Identify and assess technical risks, develop mitigation strategies, and implement proactive measures.
- Partner with cross-functional teams considering stakeholder needs to influence decisions for beneficial business outcomes.
- Influence individuals in less technical roles to act and invest in capabilities with compelling business cases.
- Build cross-functional relationships and networks to drive consumer-centric solution development.
- Translate strategic visions into actionable plans using knowledge of current business processes and best practices.
- Communicate with clarity and precision using data-driven storytelling to drive change, negotiate with stakeholders, and engage target audiences.
- Deliver insightful reports and trend dashboards examining consumer behavior, turning data into practical insights and suggestions.
- Utilize storytelling, frameworks, tools, and approaches to socialize the Technical Product Story.
- Function as a key business partner by managing internal and external relationships, including research suppliers, academic institutions, and cross-functional teams.
- Navigate a complex organization, demonstrating leadership and influencing skills with a focus on business impact.
- Recommend more effective ways of working to execute and drive value.
- Bring the outside in, remain current with relevant scientific literature, and inspire self and team with external resources.
Requirements
- Bachelor Science Degree or PhD, BSc /MSc / PhD from an accredited University in Food or Sensory Science, Engineering, Behavioral Psychology, or related field.
- Technical mastery of Sensory, Consumer, Applied Statistics and AI, Data Science, User Experience, including science, methodologies, frameworks, and approaches, preferably within the food and beverage industry.
- 12+ years of experience within FMCG Beverage/Food Industry.
- Proven relevant experience in Sensory and Consumer research, delivering consumer-centric results working in a matrix FMCG organization including R&D, Marketing and Human Insight, translated into successful business impact.
- Proven expertise leading large-scale global and regional consumer research programs.
- Proficient usage of Statistical software and tools such as JMP, SPSS, SAS, Python, R, SQL, Power BI, and Azure ML, parametric and non-parametric methods, ANOVA, factorial analysis, and modeling tools.
- Skilled in identifying and assessing technical risks, developing strategies to mitigate these risks, and implementing proactive measures.
- Ability to listen to and influence those in less technical roles to act and invest in capabilities with compelling business cases.
- Simplify complex information in a concise format that is appropriate for the audience.
- Analyze and communicate research in a fit for purpose format.
- Ability to apply technical knowledge to build credibility with both technical and non-technical audiences, influencing decision makers and benefiting customers or the Company.
- Work with multiple functions to execute project work (R&D, Marketing, HI, etc.).
- Serve as a trusted advisor, offering insights into relevant markets, business strategies, and operating environments.
- Lead strong partnerships with internal and external stakeholders by providing valuable market analysis and strategic guidance.
- Capable of mentoring and coaching team members and peers.
- Strong collaborator, enthusiastic, creative, and curious, with the ability to inspire and motivate teams.
- Demonstrates Curiosity.
- Welcomes failure as a learning opportunity.
- Makes bold decisions/recommendations.
- Understands the upstream and downstream implications of his/her work.
- Has high performance standards.
- Outperforms her/his peers.
- Removes barriers to move faster.
- Experiments and adapts.
- Thrives under pressure and fast pace.
- Brings solutions instead of problems.
- Challenges the status quo.
- Has the courage to take an unpopular stance.
- Deliver results, creating value for our brands, our System, our customers and key stakeholders.
- Collaborate with the System, Customers and Key Stakeholders.
- Develop self and support others' development to achieve their full potential.
- Generate new or unique solutions and embrace new ideas that help sustain our business.
Skills
- Sensory Science
- Consumer Research
- Applied Statistics
- AI
- Data Science
- User Experience
- Human Behavioral Science
- Advanced Statistical Methodologies
- Sophisticated Modeling Techniques (e.g., AI, ML, LLMs, PLS regression)
- AI Capability
- Beverage Category Knowledge
- Sensory Evaluation
- Data Analytics
- Statistical Analysis
- Data Interpretation
- Statistical Methodologies
- Advanced Analytical Techniques
- Statistical Modeling
- Business Problem Solving
- Data-Driven Solutions
- Technical Risk Management
- System Thinking
- Cross-functional Collaboration
- Business Acumen
- Technical Communication
- Data Storytelling
- Stakeholder Management
- Research Design Principles (qualitative and quantitative)
- User Experience
- Data Engineering
- Database Development
- AI and Machine Learning Principles
- Data Management Tools (Azure)
- Visualization (Power BI or other)
- Process Improvement
- Chemistry
- Communication
- Continual Improvement Process
- Data Compilation
- Environmental Science
- Food Sciences
- Food Technology
- Green Solutions
- Laboratory Testing
- Microbiological Test
- Product Development
- Quality Control (QC)
- Sensory Testing
- Waterfall Model
- NLP
- ChatGPT
- Dall-E
- Gen AI
- Power BI
Location
- Japan
- Tokyo
Work Type
- Individual Contributor
- Full-time
Experience Level
- Director
- 12+ years of experience
Education Level
- Bachelor Science Degree or PhD
- BSc /MSc / PhD
Benefits
- Career growth and development
- Access to educational platforms
- Coaching, mentoring, and feedback
- Diverse and inclusive culture
- International Experience
- Involvement in international projects
- Work with multicultural teams
About the Company
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.