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About the Role
Kyruus is RevSpring's care access and provider data business. This role involves rebuilding the product marketing function, with the opportunity to write the playbook. You will own product marketing for the full portfolio, including positioning, messaging, sales enablement, and launch, utilizing AI tools for efficiency and focusing on measurable outcomes like logo attainment, bookings, and adoption.
Responsibilities
- Own positioning and messaging for health system CIOs and health plan heads of digital experience.
- Build sales enablement materials including battle cards, competitive intel, deal support, and pricing narratives.
- Run a thought leadership and customer engagement program with webinars, written pieces, podcast appearances, and curated events.
- Drive bookings and logo attainment through campaigns and launch motions tied directly to revenue.
- Translate product roadmap and discovery into external-ready narrative without lag.
- Drive adoption and value realization for existing customers.
- Build for AI-mediated buyer discovery, not just traditional SEO and channels.
Requirements
- 5-8 years of B2B SaaS product marketing experience, ideally in health IT or another regulated, technical industry.
- A builder mentality, knowing the playbook and when to deviate.
- Comfort with ambiguity, competing priorities, and an unfinished playbook.
- Daily use of AI-assisted work, not as an experiment.
- Strong writing and communication skills to articulate complex products.
- A scrappy, resourceful approach suitable for a lean team and smaller budget.
Skills
- Product Marketing
- Positioning
- Messaging
- Sales Enablement
- Product Launch
- AI Tools
- B2B SaaS
- Health IT
- Thought Leadership
- Customer Engagement
- SEO
- Writing
- Communication
Experience Level
- Senior
About the Company
- Kyruus is RevSpring's care access and provider data business.
Equal Opportunity
- RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual attention, gender identity, national origin, veteran, or disability status.