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About the Role
The Trade Marketing Specialist, RTD acts as the trade & marketing execution engine for new premium RTD brand propositions, ensuring flawless in-store execution across Japan's leading retail channels. This role owns the 12-month trade activation calendar, partner briefs, and localized field execution tools to secure distribution and defend shelf velocity.
Responsibilities
- Lead the strategic briefing and commercial alignment of 3rd-Party distribution partner's trade marketing and sales planning teams.
- Drive the creation of compelling "selling stories" and customized toolkits for Key Account Managers (KAMs).
- Design and deploy cross-channel commercial activations optimized for CVS and SM channels.
- Build strong customer and partner relationships to align brand activation plans with their needs.
- Oversee the strategic allocation and operational guidelines for the outsourced merchandiser pool.
- Establish and audit localized 'Perfect Store' guidelines prioritizing premium 350ml and 500ml format strategies.
- Manage allocated trade marketing expenditure and partner with global procurement for POSM.
Requirements
- 3–5 years of trade marketing, shopper marketing, or commercial sales experience within the Japanese FMCG or Beverage Alcohol sectors.
- Native/Fluent Japanese and professional fluency in English (speaking and writing).
- Strong capability to track store-level retail execution metrics, scan data, and competitor activations.
- Exceptional relational and communication skills to influence external 3rd-party sales teams and distributors.
- High proficiency in MS Office and standard brand tracking platforms.
- Demonstrated success in repurposing or optimizing merchandiser structures to secure secondary placements and incremental shelf share.
Skills
- Trade Marketing
- Shopper Marketing
- Commercial Sales
- MS Office
- Brand Tracking Platforms
- Stakeholder Influence
- Analytical Rigor
- Field Management
Location
- Japan
Work Type
- Employee
- Full-time
Experience Level
- Professional
- P5
Benefits
- Equitable pay structures for individual and company performance
- Premium employee experience
- Range of premium benefits
About the Company
- We believe great people build great brands.
- Nothing Better in the Market than a career at Brown-Forman.
- Opportunity to solve problems, seize opportunities, and generate bold ideas.
- A place where teamwork matters and where you are encouraged to bring your best self to work.