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About the Role
This role drives business development and demand generation for emerging technologies and cross-domain solutions, focusing on shaping global market expansion strategies and customer engagement aligned with company goals. It involves building executive-level relationships, conducting market research, and architecting innovative deal structures to secure long-term commitments and drive revenue growth.
Responsibilities
- Leads enterprise-wide demand generation strategies for emerging technologies and/or cross-domain solutions.
- Shapes global market expansion strategies through developing high-impact deals.
- Shapes enterprise-wide customer engagement strategies aligned with company goals.
- Participates in global demand generation campaigns and helps build Marketing team’s campaign strategies, as needed.
- Builds executive-level relationships to secure long-term commitments.
- Leads comprehensive market research, reviews multi-dimensional structured and unstructured analyses to understand customer and industry economic drivers.
- Drives lead qualification processes, ensures field feedback is integrated to maximize lead conversion rates.
- Architects innovative deal structures and advises business development teams on deal structuring strategies in difficult situations.
- Commands expert-level knowledge across multiple architectures and emerging technologies.
- Develops architecture or solution-based thought leadership.
- Shapes product roadmaps by providing strategic market customer driven insights.
- Innovates tools, processes, and consumption models and drives adoption of advanced collaboration tools to scale business development.
- Leads cross-functional governance for high-stakes opportunities.
- Builds and leads a BDM community, driving strategic alignment and best practices.
Requirements
- Bachelors + 12 years of related experience, or Masters + 8 years of related experience, or PhD + 5 years of related experience.
- Specialization and Focus: Demand Generation/ Business Development, Deal Shaping, Drive New Consumption Models / Product Enhancement.
- Customer Intimacy: High.
- Customer Focus: Vertical/ Industry Focus: solution selling & new business development.
- Product Focus: Moderate - architecture focus/product specialization: solution or business transformation focus.
- Sales Process Focus: Prospect/Qualify.
- Key Working Partners: Business Units, Product/Service Specialists, Partner/Account Manager, Extended Sales Team, Marketing.
- Corporate Interlock: Sales - Product & Services, Product Development.
- Deal Size: > $1M in Sales Revenue.
- Deal Complexity: High Complexity & Customization.
- Deal Cycle: 12 – 18 months on average (up to 2 years).
- Success Measures: Revenue Growth - Drive increased sales revenue for both new and existing products, Demand Generation - Displace competitors & gain wallet share through creation of existing account demand generation, Pipeline Volume & Value – Increase volume and value of opportunity pipeline.
Skills
- Solution selling
- New business development
- Architecture focus
- Product specialization
- Business transformation focus
- Prospecting
- Qualifying leads
- Deal shaping
- Demand generation
- Market expansion
- Customer engagement
- Market research
- Lead qualification
- Deal structuring
- Expert-level knowledge across multiple architectures
- Emerging technologies
- Thought leadership
- Product roadmap shaping
- Innovation
- Collaboration tools
- Cross-functional governance
- Community building
- Strategic alignment
- Best practices
Experience Level
- 12 years of related experience (with Bachelors)
- 8 years of related experience (with Masters)
- 5 years of related experience (with PhD)
Education Level
- Bachelors Degree
- Masters Degree
- PhD
About the Company
- At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond.
- We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds.
- These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
- Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions.
- Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless.
- We work as a team, collaborating with empathy to make really big things happen on a global scale.
- Because our solutions are everywhere, our impact is everywhere.
- We are Cisco, and our power starts with you.