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About the Role
We are seeking a senior, hands-on content leader to shape how CMC Markets brings its trading and investing products to market. This role involves creating commercially effective content and campaigns across various channels, developing lead-generation initiatives, supporting product launches, and improving conversion. You will also manage a small team, collaborate across departments, and leverage AI tools for enhanced efficiency and impact.
Responsibilities
- Own the content marketing strategy and integrated campaign plan for trading and investing products, aligned with commercial priorities, target audiences, and brand direction.
- Develop campaign concepts, propositions, and priority copy, setting direction for team members and external partners.
- Create and edit content for websites, landing pages, CRM, email, paid and organic social media, video, product explainers, and educational materials.
- Translate complex products, platform capabilities, and market themes into authoritative content for sophisticated traders and accessible content for active investors.
- Develop content-led acquisition campaigns and lead magnets, partnering with CRM on landing pages, nurture journeys, and retargeting to generate qualified interest, leads, account applications, and funded accounts.
- Partner with the Head of Product Marketing to translate positioning, launches, and platform capabilities into effective, customer-focused campaigns.
- Apply strong knowledge of trading, investing, and financial markets to understand experienced traders, identify timely opportunities, and maintain content authority and accuracy.
- Manage and develop a direct report and external partners while remaining hands-on in priority work.
- Collaborate across Product Marketing, CRM, Social, Performance Marketing, SEO, Brand, Design, Product, Analytics, and Compliance to deliver integrated campaigns and customer experiences.
- Involve Compliance and relevant stakeholders early to ensure content meets brand and financial promotions requirements.
- Utilize customer insight, testing, analytics, and performance data to optimize content and campaigns.
- Embed AI-native ways of working, using the latest AI and creative tools to improve research, ideation, production, versioning, and optimization without compromising quality, accuracy, or compliance.
Requirements
- Significant senior experience in content marketing, campaigns, product marketing, or commercially focused editorial work, ideally within trading, investing, brokerage, fintech, or financial media.
- Strong knowledge of financial markets and active trading products, with the credibility to engage experienced traders and mass-affluent investors.
- Exceptional writing and editing skills across propositions, landing pages, long-form content, CRM, advertising, social media, and video scripts.
- Proven record of developing content-led acquisition campaigns, lead magnets, and conversion journeys with measurable commercial impact.
- Ability to translate technical features and platform capabilities into differentiated customer benefits and compelling campaign ideas.
- Hands-on leadership style, with experience managing a small team and external partners while personally delivering priority work.
- Experience across website, CRM, paid media, social media, and video, with strong analytical judgment and the ability to use insight, testing, and performance data to improve results.
- Sound understanding of financial promotions requirements and experience working through approvals in a regulated environment.
- Demonstrably AI-native approach, actively using and evaluating the latest AI and creative tools to improve research, ideation, production, personalization, and performance while applying strong editorial judgment.
Skills
- Content Marketing
- Campaign Management
- Product Marketing
- Editorial Work
- Trading
- Investing
- Financial Markets
- Writing
- Editing
- Lead Generation
- Conversion Optimization
- AI Tools
- CRM
- Social Media Marketing
- Video Production
- SEO
- Analytics
- Compliance
- Financial Promotions
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
About the Company
- CMC Markets is a global leader in online trading and investing.
Equal Opportunity
- CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.