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About the Role
Tocan is seeking a Lead Generation Marketing Manager to own lead generation and digital marketing activities. This role focuses on generating high-quality B2B leads through organic, low-cost, and no-cost channels, leveraging LinkedIn, social media, content marketing, partnerships, referrals, SEO, email outreach, and marketing automation to build brand awareness and create a consistent pipeline of qualified prospects.
Responsibilities
- Develop and implement a lead generation strategy focused on organic growth.
- Generate qualified leads through LinkedIn, social media platforms, networking communities, partnerships, referrals, and digital outreach.
- Build and maintain lead generation campaigns that support business growth objectives.
- Create systems and processes to consistently generate inbound and outbound opportunities.
- Work closely with the Chief Revenue Officer to ensure smooth lead handover and effective follow-up.
- Own the company's LinkedIn strategy.
- Optimize company and leadership profiles to maximize visibility and engagement.
- Create and manage LinkedIn content campaigns designed to generate conversations and inquiries.
- Build targeted outreach programs using LinkedIn Sales Navigator and other available tools.
- Develop employee advocacy initiatives to extend company reach.
- Produce engaging content including LinkedIn posts, articles, case studies, customer success stories, email campaigns, blogs, and industry insights.
- Repurpose content across multiple channels to maximize reach and engagement.
- Identify opportunities to position the business as a thought leader within its sector.
- Manage and grow company presence across relevant social media channels.
- Create and maintain a content calendar.
- Monitor engagement and proactively build relationships with prospects and industry influencers.
- Identify and participate in relevant industry discussions and online communities.
- Improve website visibility through organic SEO strategies.
- Identify opportunities to increase website traffic and conversion rates.
- Create landing pages and lead capture mechanisms.
- Monitor website performance and recommend improvements.
- Manage CRM and marketing automation systems.
- Develop lead scoring and nurturing workflows.
- Maintain accurate reporting and campaign tracking.
- Ensure marketing and sales data remains clean and actionable.
- Track key marketing metrics including leads generated, conversion rates, website traffic, LinkedIn engagement, content performance, and pipeline contribution.
- Provide regular performance reports and recommendations.
- Continuously test, measure, and optimize marketing activity.
Requirements
- Minimum 3-5 years' experience in a B2B lead generation or digital marketing role.
- Proven track record of generating leads without significant advertising spend.
- Strong LinkedIn marketing and social selling expertise.
- Experience creating engaging content that drives inquiries and engagement.
- Excellent copywriting and communication skills.
- Understanding of SEO best practices.
- Experience with CRM and marketing automation platforms.
- Ability to analyze data and make evidence-based decisions.
- Highly organized and self-motivated with the ability to work independently.
- Experience within technology, SaaS, professional services, consultancy, or digital transformation sectors.
- Familiarity with LinkedIn Sales Navigator.
- Knowledge of email marketing platforms.
- Experience building referral, partnership, and community-led growth programs.
- Basic graphic design and video content creation skills.
- Experience using AI tools to increase marketing efficiency and content production.
Skills
- Lead Generation
- Digital Marketing
- LinkedIn Marketing
- Social Selling
- Content Marketing
- SEO
- CRM
- Marketing Automation
- Copywriting
- Communication
- Data Analysis
- Organization
- Self-Motivation
- Partnership Building
- Community Management
- Graphic Design
- Video Content Creation
- AI Tools
Location
- Worldwide
Work Type
- Full-time
Experience Level
- 3-5 years
About the Company
- The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.
- Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services.
- With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.
- Tocan is a cutting-edge SaaS platform designed to streamline fund operations for investment professionals.
- We empower fund managers, fund administrators, legal firms and investors with intuitive tools to optimize workflows, enhance compliance and drive efficiency.