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About the Role

Salesforce is seeking an experienced Email Marketing Lead to manage EMEA Demand Generation and Event Audience Generation. This role involves balancing business needs with channel health, driving performance against KPIs, and ensuring sustained engagement. You will partner closely with Field Marketing, Strategic Events, and Demand Generation teams across EMEA, managing the end-to-end process from planning and audience strategy through AI-assisted email production, execution, reporting, and business reviews.

Responsibilities

Build trusted relationships with stakeholders and collaborate on intake, self-service offers, campaigns, and performance.
Set each stakeholder's FY plan and KPI targets, using judgment on what's realistic given their business context, and adjust that plan in monthly reviews.
Lead quarterly business reviews with stakeholders — reading the room, negotiating priorities, and making the call on what to prioritize.
Decide which cross-regional process or standardization initiatives are worth pursuing each half, and build the buy-in to land them across AMER/EMEA.
Bring forward-looking recommendations to business reviews — synthesizing signals into a point of view.
Execute demand generation campaigns end-to-end — deciding when to refresh, escalate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards.
Align send calendar, suppressions, and sequencing directly with stakeholders — weighing whose priority wins this week across competing demands, and executing the resulting plan under time pressure.
Turn post-send data into actionable observations stakeholders will actually act on, beyond a summary of numbers.
Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA before it becomes a bigger problem.
Direct AI tools to accelerate email production — drafting, QA, and build support — but own final execution: what ships, what gets held, and what needs a human fix before send.
Drive adoption and success of our Email Self-Service offering for Field Marketing — spanning enablement, support, performance analytics, and joint growth strategies.
Assess whether a new email project request (e.g. email journeys) clears the eligibility bar (audience size, content availability, business case), then execute the build against a live send calendar.
Understand platform and technology releases and flag which ones matter for owned programs, and push the right issues to business partners.
Determine whether channel health signals reflect a real problem or an expected side effect, and decide what's worth escalating vs. monitoring.
Make the call on compliance edge cases around GDPR/CAN-SPAM/data governance across EMEA sub-regions, where consent rules vary and the automated check won't catch every nuance.
Deliver monthly stakeholder insights with root-cause commentary — the analysis behind the number, not the number itself.
Own reporting accuracy where attribution is ambiguous, and shape the narrative behind business review numbers.

Requirements

7+ years of experience in Email Marketing.
Strong judgment on stakeholder relationship management: intake conversations, FY planning, and quarterly business reviews where negotiation and prioritization matter more than process-following.
In-depth experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud.
Hands-on comfort directing AI tools for email production work — able to evaluate AI-generated output and know when to override it.
Strong skills in SQL, HTML/CSS, and AMPscript — enough to judge whether AI-generated output is correct, with the ability to hand-code if needed.
Ability to read business metrics (eg responses, leads, attributed pipeline and maturation) and email metrics (UOR - open rate, UCTR - click-through rate, U:CR - unsubscribe-to-click rate) and turn them into a narrative and a decision, not just a report.
Comfortable making prioritization calls under pressure across events, always-on, and demand gen channels.
Working knowledge of GDPR, CAN-SPAM, and consent requirements across EMEA sub-regions, with the judgment to spot edge cases automated checks miss.

Skills

Email Marketing
Stakeholder Relationship Management
Email Marketing Solutions/ESPs
Salesforce Marketing Cloud
AI Tools for Email Production
SQL
HTML/CSS
AMPscript
Business Metrics Analysis
Email Metrics Analysis
Prioritization
GDPR
CAN-SPAM
Consent Requirements

Location

Dublin
London

Work Type

Hybrid

Experience Level

7+ years of experience in Email Marketing

Benefits

Benefits and resources support you to find balance and be your best.
AI agents accelerate your impact so you can do your best.

About the Company

Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life.
The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Equal Opportunity

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
We believe in equality for all.
We believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
Workplace discrimination is illegal.
Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme.
We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role.
Applicants are welcome to opt-in to the interview scheme as part of the application process.