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About the Role
You will take strategic and operational responsibility for challenging national and international SEO projects – from analysis and strategy to implementation. You will conduct in-depth SEO and GEO/AI SEO analyses and develop holistic on- and off-page strategies from them. You will derive concrete recommendations for action from your analyses, prioritize measures based on potential, and support their implementation interdisciplinarily. You will proactively advise our clients, develop strategic growth paths in the organic search area, and position yourself as a trusted sparring partner. You will coordinate internal teams (SEO analysts, data experts, content strategists, editors) and manage projects in a structured and efficient manner. You will develop, conduct, and document internal and external SEO workshops and training sessions on topics related to SEO and GEO/AI SEO.
Responsibilities
- Take strategic and operational responsibility for challenging national and international SEO projects.
- Conduct in-depth SEO and GEO/AI SEO analyses.
- Develop holistic on- and off-page strategies.
- Derive concrete recommendations for action from analyses and prioritize measures.
- Support the implementation of SEO measures interdisciplinarily.
- Proactively advise clients and develop strategic growth paths in organic search.
- Coordinate internal teams (SEO analysts, data experts, content strategists, editors).
- Manage projects in a structured and efficient manner.
- Develop, conduct, and document internal and external SEO workshops and training sessions.
Requirements
- At least five years of professional experience in SEO, ideally from both agency and client-side.
- Deep understanding of technical SEO, including index management, crawl control, internal linking, and site structure.
- Understand SEO as an integral part of the customer journey and collaborate closely with UX/UI, data, and content teams.
- Experience in successfully managing large SEO projects and building scalable processes.
- Clear, empathetic, and convincing communication skills, even with complex topics and diverse audiences.
- Proficiency with common SEO and data tools (e.g., Google Search Console, Screaming Frog, SISTRIX, SEMrush, Ahrefs, Google Analytics 4, Looker Studio, Peec AI).
- Strategic, data-driven, and solution-oriented approach with an interest in innovation and future trends in Search, AI, and Automation.
- Fluent German and English language skills.
Skills
- SEO
- GEO/AI SEO
- Technical SEO
- Index Management
- Crawl Control
- Internal Linking
- Site Structure
- Customer Journey Analysis
- UX/UI Collaboration
- Data Analysis
- Content Strategy Collaboration
- Project Management
- Communication
- Google Search Console
- Screaming Frog
- SISTRIX
- SEMrush
- Ahrefs
- Google Analytics 4
- Looker Studio
- Peec AI
- Strategic Thinking
- Data-Driven Decision Making
- Solution Orientation
- Innovation
- AI Trends
- Automation Trends
Location
- Berlin
- Düsseldorf
Work Type
- Hybrid
- Flexible working hours
- Part-time possible
Experience Level
- Senior
- Minimum five years of professional experience in SEO
Benefits
- Future-oriented field at the intersection of SEO, Content, Data, and Generative AI.
- Experienced team for professional development.
- Environment encouraging curiosity, exchange, testing, and continuous learning.
- Two mobile workdays per week.
- Open culture with diversity, tolerance, and respect.
- Real career perspectives and continuous professional development.
- International and growing learning platform.
- Flexibility in working arrangements (part-time, flexible hours).
- Team events, cultural initiatives, agency parties.
- Numerous well-being offers.
- Individual support through Employee Assistance Program.
About the Company
- Digitas is one of the largest digital agencies in Germany and part of the international Digitas network within the Publicis Groupe.
- We are one of the world's leading communication providers.
- Over 550 experts in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne, and Munich leverage the power of connections.
- We use expertise from marketing and technology to achieve a positive impact.
- Our goal is to increase brand relevance in a fragmented, digital world, make marketing more effective, and accelerate business growth.
Equal Opportunity
- People with disabilities are always welcome and will be given preferential consideration in case of equal suitability.