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About the Role
The Global Digital Marketing Manager is responsible for executing and scaling Solibri’s digital marketing across global and regional markets. This role owns the day-to-day execution of digital channels, including social media, paid campaigns, and website content, while also contributing directly to the creation and adaptation of content required to support campaigns and demand generation. The position plays a key role in strengthening Solibri’s inbound marketing performance by ensuring consistent execution, content availability, and continuous optimization across channels.
Responsibilities
- Execute global and regional campaigns across organic and paid channels
- Translate campaign messaging into channel-specific execution
- Ensure consistent rollout across direct and partner-led markets
- Own execution quality and performance across digital channels
- Own and maintain the global social media calendar (Sprout Social)
- Execute consistent posting across key regions
- Adapt global messaging to regional relevance while maintaining brand alignment
- Optimize engagement, reach, and performance
- Set up, manage, and optimize campaigns (Google Ads, LinkedIn Ads)
- Develop and test ad copy aligned with ICP segments
- Optimize performance through structured testing and iteration
- Own ongoing website updates and content management (CMS)
- Create and adapt content for pages, landing pages, and campaigns
- Align website content with SEO strategy and campaign messaging
- Improve conversion through continuous optimization
- Create and adapt content for social media, campaign assets, paid ads, website and landing pages
- Translate strategic messaging into clear, channel-ready formats
- Ensure alignment with Solibri’s tone of voice and brand guidelines
- Work closely with Marketing Operations, Global Programs Manager, Field Marketing, and Sales and CSM
- Ensure alignment between global strategy and regional execution
- Track performance across website traffic and engagement, campaign performance, and lead generation contribution
- Provide actionable insights to improve ROI and channel effectiveness
Requirements
- 5+ years of experience in digital marketing within B2B or SaaS environments
- Proven hands-on experience with social media execution (organic and paid)
- Proven hands-on experience with paid media campaigns (Google Ads, LinkedIn Ads)
- Proven hands-on experience with website content management (CMS platforms)
- Experience working with HubSpot (campaign execution, forms, workflows)
- Experience working with Salesforce (CRM alignment and lead flow understanding)
- Experience working with CMS platforms (e.g., Craft CMS or similar)
- Experience working with Sprout Social (or similar tools)
- Experience working with Google Ads and LinkedIn Campaign Manager
- Experience working with SEO tools (e.g., SE Ranking or similar)
- Strong copywriting skills with the ability to create and adapt digital content
- Ability to independently execute and publish content across channels
- Familiarity with content creation tools (e.g., Canva)
- Experience working in collaborative environments (Slack, Notion)
- Strong organizational and stakeholder management skills
- Fluent English (additional languages are an advantage)
Skills
- Digital Marketing
- Social Media Management
- Paid Media
- Performance Marketing
- Website Content Management
- SEO
- Content Creation
- Copywriting
- HubSpot
- Salesforce
- Sprout Social
- Google Ads
- LinkedIn Ads
- Canva
- Slack
- Notion
Location
- Global
Work Type
- Flexible working arrangements
Experience Level
- 5+ years of experience in digital marketing
Benefits
- Flexible working arrangements
- Modern marketing tools
- Opportunity to operate in a high-ownership, international environment
About the Company
- Solibri, a Nemetschek Company, is the global leader in model checking and digital quality assurance for the construction industry.
- Our SaaS solutions help design and construction professionals prevent costly errors, ensure compliance, and deliver better buildings through improved accuracy, collaboration, and quality.
- With a global presence and expanding regional teams, Solibri continues to shape the digital future of the built environment.
Equal Opportunity
- Solibri applies equal-pay and gender-neutral criteria for all remuneration and advancement decisions.