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About the Role
Adobe is seeking a Senior Product Marketing Manager to lead product marketing for cross-platform initiatives within the Higher Education business, with a specific focus on Deployment & Access for IT administrators. This role is crucial in shaping how colleges and universities experience Adobe's products and platforms, driving connected and cohesive customer experiences.
Responsibilities
- Lead product marketing strategy for cross-platform Higher Education initiatives, managing Deployment & Access capabilities for IT administrators.
- Develop positioning, messaging, segmentation, personas, and buyer journeys that communicate the value of connected Adobe experiences and drive adoption.
- Serve as the voice of the Higher Education customer by synthesizing customer research, competitive intelligence, industry trends, product usage, and field feedback.
- Develop a deep understanding of how institutions use Adobe across products and platforms, including deployment, identity management, licensing, access, and administration.
- Translate customer needs and market insights into product marketing recommendations and influence priorities across product teams.
- Lead product marketing planning and readiness for key cross-platform and Deployment & Access initiatives, including positioning, messaging, launch narratives, and customer-facing content.
- Partner across product development, engineering, customer success, sales, marketing, and education GTM to align priorities and deliver cohesive customer experiences.
- Enable GTM and Sales teams with clear, consistent messaging and assets that connect individual product innovations to the broader Adobe experience.
- Define and track success metrics across adoption, engagement, and business impact, using performance insights to inform future priorities and investment decisions.
Requirements
- 8+ years of product marketing experience within B2B SaaS or enterprise software.
- Experience developing positioning, messaging, and launch strategies across multiple products, platforms, or product teams.
- Experience partnering with Product Management throughout the product lifecycle and translating customer and competitive insights into recommendations.
- Strong storytelling and communication skills, with the ability to simplify complex technical concepts and develop cohesive cross-product narratives.
- Demonstrated ability to influence and align cross-functional teams without direct authority.
- Experience within Higher Education or enterprise technology ecosystems is preferred.
Location
- U.S.
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $120,700 - $219,750 annually (U.S.)
- $151,800 - $219,750 (California)
- $143,100 - $207,300 (Washington)
Benefits
- Comprehensive benefits programs
About the Company
- Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
- Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
- Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
- We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
- At Adobe, we believe that great ideas can come from anywhere in the organization.
- We believe in creating a company culture where all employees are empowered to make an impact.
- Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Equal Opportunity
- Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
- Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.