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About the Role
Own product launches end-to-end, including positioning briefs, planning, execution, and post-launch performance analysis. Ensure consistent brand messaging across various markets and communication channels.
Responsibilities
- Run launches end to end: brief, plan, set dates, ship, and conduct post-launch analysis.
- Determine which releases receive a full launch versus a changelog entry, maintaining standards even with senior disagreement.
- Write positioning briefs and message hierarchies, ensuring consistency through to final copy with the writing team.
- Maintain a unified plan and schedule across product, design, writing, growth, data, support, and country leads.
- Coordinate with marketing, global marketing, CRM, lifecycle, and performance teams to optimize product launches.
- Collaborate with country leads to understand local market dynamics and tailor messaging ('One voice. Local truth.').
- Brief support, community, and country teams prior to launch to ensure accurate day-one support.
- Establish success metrics before launch and report on them accurately post-launch, acknowledging misses.
- Track the competitive landscape locally and globally, integrating insights into ongoing launch decisions.
Requirements
- 6+ years in product marketing, with experience in consumer fintech, crypto, payments, or investing.
- Demonstrated experience owning product launches, supported by examples and performance data.
- Proven writing ability, with a portfolio showcasing original copy rather than just approved campaigns.
- Comfortable working within and enhancing an established brand voice and writing guidelines.
- Proficiency in data analysis using tools like Metabase and Mixpanel.
- Experience launching products in multiple countries, with an understanding of cross-market variations.
- Ability to operate effectively with a lean team.
Skills
- Product Marketing
- Fintech
- Crypto
- Payments
- Investing
- Product Launches
- Positioning Briefs
- Message Hierarchy
- Brand Voice Application
- Cross-functional Coordination
- Data Analysis
- Metabase
- Mixpanel
- International Market Strategy
Location
- Global
Work Type
- Full-time
Experience Level
- 6+ years
Benefits
- Ownership from day one
- High-trust, high-ownership culture
- Competitive pay, benchmarked and reviewed regularly
- Clear career progression framework (Grow with Fasset)
- Global exposure
- Learning and development support
About the Company
- Fasset is a banking and investment platform focused on increasing access to the financial system globally, particularly in emerging markets.
- The company operates across the Middle East, Asia, and Africa, with regulatory approvals in multiple key markets.
- Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised over $80 million.
- Fasset's culture is built on HEART: Humble Curiosity, Enthusiasm, Act Like Owners, Raise the Bar, and Tenacity.