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About the Role
Almedia is building the future of marketing by rewarding users for engaging with advertisers. We are offering a new way for the biggest companies in the world to acquire users. This role is for someone who lives in the data, moves fast on optimizations, and knows how to scale app campaigns.
Responsibilities
- Own app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs, managing $500k+ in daily spend and optimizing toward revenue and predictive LTV targets.
- Monitor live campaigns daily, make proactive budget and bid adjustments, and troubleshoot performance drops.
- Analyze top-performing creatives and competitive trends, identify what's working on TikTok and Facebook, and plan a balanced production mix of iterations and new concepts.
- Coordinate with the internal creative team, briefing, reviewing, and prioritizing production to keep testing pipelines moving.
- Work across multiple campaign types, manage cross-channel attribution windows and settings, and use Adjust MMP to ensure clean app tracking and accurate performance reads.
- Set and optimize against primary KPIs rooted in revenue and predictive lifetime value, understanding downstream signals that predict real business impact.
Requirements
- Proven experience scaling app install campaigns across at least two of: AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs, with meaningful budget responsibility.
- Managed large daily budgets in a live environment and know how to operate with both precision and speed when campaigns are actively running.
- Ability to analyze performance data to identify what creative is working, brief agencies effectively, and plan a testing roadmap that balances iteration with new concepts.
- Solid understanding of mobile attribution, MMP setup (Adjust preferred), and how different campaign types and attribution windows interact, especially across app and web.
- Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps.
- Diagnose, act, and iterate; fix problems before they become fires by being in the account daily.
- Treat a live campaign as always your responsibility - proactive, not reactive.
- Think in signals and ratios, not just top-line spend.
- Comfortable with complexity - multiple campaign types, channels, and attribution layers - and build clarity from it.
Skills
- App User Acquisition
- Campaign Optimization
- Data Analysis
- Budget Management
- Creative Strategy
- Mobile Attribution
- LTV Optimization
- Stakeholder Management
Location
- Berlin
Work Type
- Onsite
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- €65,000-80,000
Benefits
- Equity
- Transport subsidy
- Breakfasts and lunches
- Language learning
- Urban Sports Club
About the Company
- Almedia is aiming to become Germany’s second bootstrapped unicorn.
- Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).
- We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products.
- We are offering a new way to acquire users for the biggest companies in the world.
- We have been profitable from day one.
- We offer a fully-stocked modern office built for collaboration, accessible from all around Berlin.
Equal Opportunity
- Almedia is an equal opportunity employer.
- We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.