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About the Role
The Sales Marketing Executive partners with sales leadership to develop strategic, cross-platform marketing solutions that drive revenue, deepen client relationships, and deliver measurable results.
Responsibilities
- Develop strategic account plans aligned with client goals to drive long-term growth
- Identify and pursue new business opportunities across existing accounts and emerging verticals
- Support revenue forecasting, pipeline management, and achievement of sales targets
- Create compelling sponsorships, proposals, and integrated marketing campaigns
- Collaborate with Sales teams on client presentations and attend key sales meetings
- Assist in developing pricing strategies and customized commercial pitches
- Partner with Sales, Creative, News, Product, Analytics, and Operations teams to deliver cohesive, high-impact campaigns
- Lead development and execution of cross-platform opportunities across broadcast and digital channels
- Ensure seamless campaign execution and implementation
- Conduct market research to identify trends, competitive insights, and new opportunities
- Contribute to station-wide advertising strategies and Nexstar initiatives
- Advocate for client needs and provide feedback to enhance products and offerings
- Perform other responsibilities as assigned
Requirements
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent communication and presentation skills with the ability to engage stakeholders at all levels
- Strategic thinker with a proactive, solutions-oriented mindset
- High attention to detail and ability to execute independently
- Professional presence and strong client-facing skills
- Collaborative team player who can also work effectively autonomously
Skills
- Proficiency in PowerPoint
- Working knowledge of Excel
- Working knowledge of Google Docs
- WideOrbit
- Nielsen
- Comscore
- Kantar
- AdViews
- Google Analytics
Location
- WPHL-TV
Work Type
- Full-time
About the Company
- WPHL-TV, part of Nexstar Media Group—the largest local media company in the country—is seeking a full-time Sales Marketing Executive.
- This role supports revenue growth across WPHL and its digital portfolio, including platforms such as Amazon, Weather.com and many other advanced digital solutions.